university of hull
Post on 03-Jan-2016
59 Views
Preview:
DESCRIPTION
TRANSCRIPT
University of Hull
27th April 2007
Tom Stafford,Department of Psychology,University of Sheffield
NO!
NO!
Why?
•speculation, not science•they could be true•how can we prove they are true?
How:•measurement•prediction•comparison
Getting noticed
Getting noticed
Getting noticed
Getting noticed
Finding game
•measurement•prediction•comparison
number of distractors
time
to f
ind
x x x x
number of distractors
time
to f
ind
x x x x
Think of a vegetable
• What is 1+15?
• What is 10 + 6?
• What is 5 + 11?
• What is 8 + 8?
Pick a vegetable:• Aubergine• Broccoli• Carrot• Green bean• Lettuce• Marrow• Onion• Parsnip• Rhubarb• Onion• Spinach• Tomato
TABLE
CHAIR
SWING
BLUE
GREEN
How to you make noticing something automatic?
• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition
How do adverts work?
• Information?
•Persuasion?
•Repetition?
Who would like £300?
Who has bought something in the last week?
top related