usability and conversion optimization - triangle ama digital boot camp 2012

SEO AND USABILITY

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Experienced. Ethical. Elemental.

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Agenda

Assumptions Basic SEO User-Centered Design Best Practices Friction/Unsupervised Thought Personas Motivation/Value Proposition

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Basic SEO “Musts”

Must be seen Must be relevant Must motivate a click

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Keyword Research

http://searchengineland.com/the-keyword-research-rabbit-hole-110489

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Search for “keyword research”

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Personalized

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Push vs. Pull

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F-Shaped Pattern

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F-Shaped Pattern

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Short and Sweet

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Make it Fast

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Friction

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Friction

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Friction

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Unsupervised Thought

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Supervised Thought

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Supervised Thought

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Personas

Name Picture Backstory

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Motivation

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Value Proposition

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Motivation

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Value Proposition

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Calls to Action

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Calls to Action

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If you remember nothing else…User-centered design is ROI!

Reduce Friction and Unsupervised Thought

Obvious Motivation and Value Proposition

Interact with a Clear Call to Action

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Recommended Reading

Jenny Halaszjenny@jlh-marketing.com

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