using location intelligence to effectively manage franchise territories

Using Location Intelligence

To understand your customers and effectively manage franchise territories

Simon Dell’OroProduct Manager, Data & Analytics

Clive HutcheonLegal Manager,Compliance & Risk

Paul ReevesGroup Manager,Business Development

Location Intelligence

The ability of deriving meaningful insight from geography and location.

Today’s most successful franchises – those who are able to interpret, manage and act upon the complex relationships between their organisational data and location – are said to be Location Intelligent.”

Population: 33,729

Average Income: $124,885

Population: 33,729

Average Income: $124,885Population: 59,874

Average Income: $104,881

Population: 59,874

Average Income: $104,881

BirthplaceBirthplace

BirthplaceBirthplace

Two Potential Sites

• Macquarie Park

• North Ryde

Population:110,000Population:110,000

Population:100,000Population:100,0004km Radius

• Macquarie Park

• North Ryde

Population:120,000

Population:120,000

Population:90,000 Population:90,000

10min Drive Time

• Macquarie Park

• North Ryde

MapInfoTM

Location Intelligence

for a connected world

Population Growth

2014 – 2019

35% +

25% to 35%

15% to 25%

10% to 15%

-10% to 10%

Age Bracket20-29 Years

250 to 1,250

200 to 250

150 to 200

100 to 150

0 to 100

Daytime Population

Weekday Average

50,000+

10,000 to 50,000

7,500 to 10,000

5,000 to 7,500

Daytime Pop:

90,000

Daytime Pop:

90,000

Daytime Pop:

15,000

Daytime Pop:

15,000

Consumer SpendFast Food & Takeaway

$550,000 to $850,000

$450,000 to $550,000

$350,000 to $450,000

$250,000 to $350,000

$0 to $250,000

Consumer SpendFast Food & Takeaway

$550,000 to $850,000

$450,000 to $550,000

$350,000 to $450,000

$250,000 to $350,000

$0 to $250,000

Consumer SpendHousehold Appliances

$450,000 to $1,250,000

$375,000 to $450,000

$300,000 to $375,000

$225,000 to $300,000

$0 to $225,000

Recommendations

1.Think about your network in five years’ time

2.Put your member / customer data to work

3.Empower others in the business

Using Location Intelligence

To understand your customers and effectively manage franchise territories

Simon Dell’OroProduct Manager, Data & Analytics

Clive HutcheonLegal Manager,Compliance & Risk

Paul ReevesGroup Manager,Business Development