using location intelligence to effectively manage franchise territories
DESCRIPTION
Simon Dell'Oro , Product Manager, Data & Analytics, Pitney Bowes recently presented at the National Franchise Convention on how location intelligence technology is enabling franchisors to determine who their ideal customers are today, and how to optimise their network to leverage customers of tomorrow.TRANSCRIPT
Using Location Intelligence
To understand your customers and effectively manage franchise territories
Simon Dell’OroProduct Manager, Data & Analytics
Clive HutcheonLegal Manager,Compliance & Risk
Paul ReevesGroup Manager,Business Development
Location Intelligence
The ability of deriving meaningful insight from geography and location.
Today’s most successful franchises – those who are able to interpret, manage and act upon the complex relationships between their organisational data and location – are said to be Location Intelligent.”
Population: 33,729
Average Income: $124,885
Population: 33,729
Average Income: $124,885Population: 59,874
Average Income: $104,881
Population: 59,874
Average Income: $104,881
BirthplaceBirthplace
BirthplaceBirthplace
Two Potential Sites
• Macquarie Park
• North Ryde
Population:110,000Population:110,000
Population:100,000Population:100,0004km Radius
• Macquarie Park
• North Ryde
Population:120,000
Population:120,000
Population:90,000 Population:90,000
10min Drive Time
• Macquarie Park
• North Ryde
MapInfoTM
Location Intelligence
for a connected world
Population Growth
2014 – 2019
35% +
25% to 35%
15% to 25%
10% to 15%
-10% to 10%
Age Bracket20-29 Years
250 to 1,250
200 to 250
150 to 200
100 to 150
0 to 100
Daytime Population
Weekday Average
50,000+
10,000 to 50,000
7,500 to 10,000
5,000 to 7,500
Daytime Pop:
90,000
Daytime Pop:
90,000
Daytime Pop:
15,000
Daytime Pop:
15,000
Consumer SpendFast Food & Takeaway
$550,000 to $850,000
$450,000 to $550,000
$350,000 to $450,000
$250,000 to $350,000
$0 to $250,000
Consumer SpendFast Food & Takeaway
$550,000 to $850,000
$450,000 to $550,000
$350,000 to $450,000
$250,000 to $350,000
$0 to $250,000
Consumer SpendHousehold Appliances
$450,000 to $1,250,000
$375,000 to $450,000
$300,000 to $375,000
$225,000 to $300,000
$0 to $225,000
Recommendations
1.Think about your network in five years’ time
2.Put your member / customer data to work
3.Empower others in the business
Using Location Intelligence
To understand your customers and effectively manage franchise territories
Simon Dell’OroProduct Manager, Data & Analytics
Clive HutcheonLegal Manager,Compliance & Risk
Paul ReevesGroup Manager,Business Development