Using Location Intelligence
To understand your customers and effectively manage franchise territories
Simon Dell’OroProduct Manager, Data & Analytics
Clive HutcheonLegal Manager,Compliance & Risk
Paul ReevesGroup Manager,Business Development
Location Intelligence
The ability of deriving meaningful insight from geography and location.
Today’s most successful franchises – those who are able to interpret, manage and act upon the complex relationships between their organisational data and location – are said to be Location Intelligent.”
Population: 33,729
Average Income: $124,885
Population: 33,729
Average Income: $124,885Population: 59,874
Average Income: $104,881
Population: 59,874
Average Income: $104,881
BirthplaceBirthplace
BirthplaceBirthplace
Two Potential Sites
• Macquarie Park
• North Ryde
Population:110,000Population:110,000
Population:100,000Population:100,0004km Radius
• Macquarie Park
• North Ryde
Population:120,000
Population:120,000
Population:90,000 Population:90,000
10min Drive Time
• Macquarie Park
• North Ryde
MapInfoTM
Location Intelligence
for a connected world
Population Growth
2014 – 2019
35% +
25% to 35%
15% to 25%
10% to 15%
-10% to 10%
Age Bracket20-29 Years
250 to 1,250
200 to 250
150 to 200
100 to 150
0 to 100
Daytime Population
Weekday Average
50,000+
10,000 to 50,000
7,500 to 10,000
5,000 to 7,500
Daytime Pop:
90,000
Daytime Pop:
90,000
Daytime Pop:
15,000
Daytime Pop:
15,000
Consumer SpendFast Food & Takeaway
$550,000 to $850,000
$450,000 to $550,000
$350,000 to $450,000
$250,000 to $350,000
$0 to $250,000
Consumer SpendFast Food & Takeaway
$550,000 to $850,000
$450,000 to $550,000
$350,000 to $450,000
$250,000 to $350,000
$0 to $250,000
Consumer SpendHousehold Appliances
$450,000 to $1,250,000
$375,000 to $450,000
$300,000 to $375,000
$225,000 to $300,000
$0 to $225,000
Recommendations
1.Think about your network in five years’ time
2.Put your member / customer data to work
3.Empower others in the business
Using Location Intelligence
To understand your customers and effectively manage franchise territories
Simon Dell’OroProduct Manager, Data & Analytics
Clive HutcheonLegal Manager,Compliance & Risk
Paul ReevesGroup Manager,Business Development
