using powerline technology to accelerate iptv growth

Using powerline technology to accelerate IPTV growth

Chano Gomez, DS2NAB Show 2008Telecom2008, Las Vegas

DS2 - NAB Show 2008 - Telecom 2008

About DS2• DS2 is the leading provider of high-speed

semiconductor solutions for Powerline Communications.

• DS2 invented high-speed Powerline Communications (200 Mbps data rate). We have shipped more 200 Mbps chips than any other vendor.

• DS2 technology enables the hidden network behind every power outlet.

DS2 Technology Embedded in Consumer Products Today

The problem we are trying to solve:

“The average installation time for our IPTV service has dropped from 7.5 hours to 6.5 hours per home.”

Ralph de la Vega, AT&T's Group President of Regional Telecommunications & EntertainmentGoldman Sachs Communacopia conference, Sep 2007

What exactly do we need 7 hours for?

DSL/Fiberconnection

The traditional approach does not work

• If you insist on a pure Ethernet CAT5 cable approach, you’ll be forcing your installers to spend 7 hours laying down cable to specific locations in your customers’ homes.

• The problem: Not only you are paying for 7 hours of installation time. You are also annoying your customer for 7 hours.

The traditional approach does not work

• And after you have spent those 7 hours:

• What if your customer buys a new TV for the kids bedroom?

• What if your customer wants to rearrange the furniture and move the TV to a new location?

• What if your customer cancels the service? How are you going to recover the installation costs?

• With powerline technology, you can take advantage of those challenges and turn them into “service differentiators” vs your competition.

Value proposition to Service Providers

• Powerline technology provides:

• Lower installation costs/times than any other wired solution (including those based on coaxial cable or phone lines).

• Opens up the possibility for truly self-installed IPTV

• Provides consumers with a more convenient solution than cable TV: they can put a TV wherever they want.

Powerline is the most attractive technology to solve the problem

MRG (Multimedia Research Group) recently conducted a survey on “average home installation times” amongst IPTV providers worldwide. The results:

• Of all the home networking technologies, powerline had the lowest total average installation time: 0.34 person-hours.

• HomePNA had the highest overall average installation times: 4.47 person-hours.

Source: MRG, “IPTV Home Networking Strategies”, Feb 2008http://www.mrgco.com/TOC_IPTV_HN08.html

Any examples of Service Providers using powerline

technology today?

IPTV is growing faster in Europe

Source: DSL Forum, Oct 2007

Jun 2006Jun 2007

IPTV Subscribers (thousands)

193.7 M customersIncumbent in Spain

61 M customersIncumbent in Italy

Competitive Service Providerin France

30.2 M customersLeader in Nordic markeys (Sweden, Norway, Finland, Denmark)

29 M customersIncumbent in UK

50 M customersIncumbent in PortugalPresence in Brazil &Africa

+360 M subscribers in total

...where most IPTV Providers have adopted DS2 as standard

BT selects DS2 chips to drive Self Install BT Vision IPTV service

DS2, the leading supplier for Universal Powerline Association (UPA) technology, announced today that its powerline chips have been selected for BT Vision to enable the self-installation option of its digital TV services.

Richard Griffiths, Director of Technology, Strategy & Development for BT Retail and BT Vision, commented: "BT chose DS2 because it delivers a simple to install and very reliable networking technology. We anticipate a big demand for the service and we're delighted to be working with DS2."

Case Study: BT Vision

How does BT provide a self-install solution?

A model to be copied

• The “self-install” model pioneered by British Telecom will be replicated my most IPTV Service Providers, as they are pushed to:

• reduce cost

• accelerate subscriber growth

• improve customer satisfaction

OK, I’m convinced.

Now, what do I need to look for when choosing a

powerline solution for IPTV distribution?

Things to look for:

• High performance (200 Mbps)

• Interoperability with next-gen (400 Mbps)

• Programmable QoS

• Advanced Remote Management (TR-069)

• Secure Firmware Upgrade

• User-side troubleshooting (LLTD)

High Performance

Competitor DSS9101

Performance Benchmark

Test set-up: Two powerline adapters connected through flat channel attenuators in isolated network. Test software: Chariot (bidirectional data transfer). Equipment: DS2’s DW21P reference design (DSS9101 chip) and Devolo AV Easy (INT6300 chip). AC cycle: 60Hz.

Ethernet Throughput in Mbits/sec

Interoperability with next-generation 400 Mbps technology

Interoperable solutions at 100, 200 and 400 Mbps

Programmable QoS

9 8 7 6 5 4 3 2 1

Incoming data

Low priority queue

Medium priority queue

High priority queue

Outgoing data

6 58241379

Remote Management

Standard TR-069 management model

Residential Gateway (RG)

TR-106: Common Data Model Template

Gaming Console

TR-064: LAN side CPE Mgmt

TR-98, TR-133: Quality of Service

Extensions

TR-111: Remote Mgmt of home devices

(TR-069 pass-thru)

TR-069: WAN-side CPE Mgmt

TR-104: VoIP Object Model

WT-135: STB Object model

IP STB

OSS/BSS

Auto-Configuration Server (ACS)

CallCenter

WT-121, WT-123:TR-069

Implementation & Interoperability

Policy

WT-131, WT-132: ACS Northbound

Interface

TR-068, WT-124, RG Requirements

TR-094: HN Multi-Service Delivery

Framework

TR-110: VoIP Reference Models

WT-140: NAS Data Model

WT-122: Voice ATA Requirements

Home Storage Server

Graphics supplied by Motive

WT-142: Framework - PON Mgt

WT-107: TR-069v2 model

Using TR-069 to manage the powerline home network

Residential Gateway (RG)

TR-106: Common Data Model Template

Gaming Console

TR-111: Remote Mgmt of home devices

(TR-069 pass-thru)

TR-069: WAN-side CPE Mgmt

IP STB

OSS/BSS

Auto-Configuration Server (ACS)

CallCenter

Policy

Std TR069 messages

PLT device with TR069

client

Secure upgrade

• Powerline devices must provide a mechanism to ensure that nothing can go wrong during a remote firmware upgrade.

• The adapters must keep two complete copies of the firmware image, with a verification checksum. The second copy can be used as “backup” if necessary.

• Today, only DS2 products support this “secure upgrade” feature.

User-side troubleshooting

using LLTD

Link Layer Topology Discovery (LLTD)

• LLTD support developed in partnership with Microsoft Windows Vista team.

• On-chip support (no need for external processor)

• Provides diagnostic features for non-managed networks. The user can immediately see what is wrong with his network.

• Reduces support calls and product returns.

• If a support call is required, user can provide useful information to support representative.

Analysis: The home network works OK. The problem is with ISP (Internet Service Provider)

DS2 adapter

Analysis: The powerline network works OK but there is a connection problem with router (ethernet cable unplugged?)

DS2 adapter

Analysis: The powerline network does not work. Is second powerline adapter unplugged? Is security configuration OK?

DS2 adapter

Conclusion

• Powerline can help you to reduce installation times from 7 hours to ZERO (self-install)

• Powerline is already being used today by leading IPTV Service Providers (British Telecom, Telefonica and others)

• When choosing a powerline solution, look for:

• 200 Mbps, scalable to 400 Mbps

• TR-069 and LLTD support

• Programmable QoS and Secure Firmware Upgrade

Thanks!

Chano GomezVP Technology and

Strategic Partnerships

DS25201 Great America Parkway

Suite 320Santa Clara, CA 95054

http://www.ds2.es

using powerline technology to accelerate iptv growth

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