using social media to develop your professional online presence
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Using social media to develop YOUR professional
online presence
Sue Beckingham | @suebecksSheffield Hallam University
Keynote Speaker #ELSS_2013University of Kent
Your online presenceSerendipity can play a big part,
however more judgement should precede simply chancing on luck
The world is getting smaller
as more social communication tools connect us
SeeBe seen
The affordances of social media in relation to developing a professional online presence enable you to both:
Being seen to know and willing to share important things first, with an
increasingly smart and influential network, is the way to become
successful in an online worldEuan Semple
Increasing your leverage
BUT…. There are still those that need convincing that there's more to social media than cute cats,
celebrities and what we had for breakfast...
I don’t have TIME to find to learn…
“When somebody finds that 25th hour in the day or 8th day in the
week…”
INFORMATION
OVERLOAD
Or is it… “filter failure…”
Clay Shirky
Spivack 2012
“Education is not about adaption to an already existing environment, but the creation of an adult who will look beyond his own environment” (Vygotsky,1997)
Social Media EMPOWERS individuals to become:
digital CREATORSdigital CURATORSdigital CRITICSdigital CONVERSATIONALISTSdigital COLLABORATORSdigital COMMUNICATORS
AND to continue this dialogue face to face
The value of your online presence is the opportunities it can bring through connecting with others.
Connectedness:
Online presence:
Answering and raising new questions
Online presence:
Collaborating on projects
Online presence:
Sharing and getting
feedback on your work
Promoting your own work on
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Inspiration from
Re-shares of your work
5.7 billion professionally oriented
searches were carried out in 2012 on LinkedIn
11 thousand within 60 seconds
LinkedIn Endorsements
People can find skills and expertise via LinkedIn profiles
Measuring and analysing personal impact?
150
“There is a limit to the number of people we can hold at a particular level of intimacy.”
Dunbar 2010:21
“Research shows that weak ties can prove much more helpful in networking, because they form bridges to worlds we do not walk within.
Strong ties, on the other hand, tend to be worlds we already know; a good friends often knows many of the same people and things we know. They are not the best when it comes to searching for new jobs, ideas, experts, and knowledge.”
Hansen 2009:130
However…
Building upon those little seeds of ideas…
Social Media opens new forums for sharing
Widens your scope
~ Build upon existing relationships~ Create new connections
~ Share information and ideas~ Challenge thinking
Getting started:The Trinity of Social Media
Safko 2012
Blog
Microblog
Social Network
Observe and Learn
Some Key Pointers
Solis 2013
“So THAT’S THE GOOD…
WHAT aBOUT THE BADTHE UGLY”
AND
You need to be mindful of who is observing your online actions
We need to be aware of our own Digital Footprint.
What impressions are being left behind, temporarily or
permanently?
Your Character
Your Personal
Brand
Your Current
Reputation
Your Future
Reputation
Who others think you are
Who you want to be
Who you really are
Who you think you are
Rob Brown (2010)
Making your
reputation
A minimalistic approach to your profile might be fine for Mark Zuckerberg but what
message does this give about you as a professional?
Better to take a leaf out of Reid Hoffman’s book
Default avatars....
Anonymity doesn't always transfer into real world opportunities
Online information via open social networks can be
easily accessed by others.
It is important to be aware of the limitations of privacy
online, and to regularly review the privacy settings for each of all social media
profiles.
Warbuton 2010
self promotion vs. self preservation
Juggling
The way to gain a good reputation is to endeavour to be what you desire to appear.
Socrates (470-399BC)
A reputation once broken may possibly be repaired, but the world will always keep their
eyes on the spot where the crack was. Joseph Hall (1574-1656)
Beware of your Digital Doppelgänger!
Politician
MusicianFilmmaker
Explorer
“Post like your enemies are watching”Josie Fraser
'Manage your online identity. If you don’t then someone else will.’
Simon Finch @simfin
How much do you value your own Digital Identity?
‘A great wind is blowing and that gives you either imagination or a headache.’
Catherine the Great
Using Social Media to Develop YOUR Professional Online Presence The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.
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