How can social media help you to develop your professional online

presence?

@suebecks

This presentation contains curated content from Sue Beckingham on social media, higher education and developing a professional online presence:

http://www.slideshare.net/suebeckingham/presentationsMany thanks, Sue!

How can social media help you to develop your professional online

presence?

@suebecks

"I would have started looking for jobs earlier."

"I would have actually networked."

"I would have taken on a job or an internship."

"I would have gotten more involved in career-relevant extracurricular

activities."

"I would have applied to more jobs."

"I would have focused more on becoming 'professional.'"

"I would have done more to figure out what my career goals were."

"I would have gone to the Career Center."

"I would have kept better track of my achievements."

"I would have focused more on developing relevant skills."

Source: Fins.com http://goo.gl/iXyvOA

Survey of recent graduates (2011)

http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-2012-4?utm_source=twbutton&utm_medium=social&utm_campaign=careers

@su

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eck

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http://www.alexa.com/topsites/global

will find the digital footprint you leave

behind!

Be mindful of how people search for information

@suebecks

People searches every day

2013

@suebecks

First impressions count

@suebecks

Social media ranks highly

@suebecks

Avoid being mistaken for someone else with your name. Beware of your Digital Doppelgänger!

PoliticianMusician

FilmmakerBreweryExplorer

but it could be worse...

@suebecks

Social sites are also used as search engines…

@suebecks

Where Employers promoted Graduate Recruitment 2012-2013

71% more emphasis on the use of social media than in previous years (High Fliers 2013)

@suebecks

It’s not what you know, it’s no longer simply who you know,

its all about WHO knows

@suebecks

WHERE?Demographics

Fact: Over 238 million registered members

Fact: Over 13 million registered members in the UK.

http://press.linkedin.com/about

@suebecks

WHY?

Fact: LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.

Find people, jobs and companies and be found!

http://press.linkedin.com/about@suebecks

WHY?

Join the conversation: Regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools.

Explore universities worldwide: Connect with students or alumni for their perspectives on the school.

Check out notable alumni: What kinds of leaders does this university produce? From astronauts to architects, executives to entertainers, explore the notable alumni who have done great things since graduation.

Expand your opportunities: Explore the careers of philosophy or physics graduates. You might be surprised at the diverse professional paths they’ve taken. See where they live and work, what they do, and even the skills they’ve acquired along the way to see what’s possible for you.

Build networks: Transform those brilliant, creative, hard-working people you met (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future classmates.

University pages

Source: http://blog.linkedin.com/2013/08/19/introducing-linkedin-university-pages/

@suebecks

WHAT?

http://www.linkedin.com/studentjobs

Student Jobs

Fact: Search thousands of student internships and jobs for graduates

@suebecks

WHO?

Fact: LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories.

Fact: Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

Fact: There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

People

http://press.linkedin.com/about

@suebecks

WHO?Company pages

http://press.linkedin.com/about

Fact: More than 3 million companies have LinkedIn Company Pages.

Fact: Many companies post jobs on this page

Fact: See who your 1st and 2nd degree connections are within the company

Based on origainal slide by @suebecks

Follow Companies

@suebecks

The LinkedIn button on Company job web pages

@suebecks

http://jobs.theguardian.com/twitterfeeds/

http://jobs.theguardian.com/jobs/graduate/

@suebecks

WHO?University pages

Coming soon!

Fact: Dedicated University pages

Fact: From September 12th 2013 LinkedIn will be available to pre-university students

http://blog.linkedin.com/2013/08/19/updates-to-linkedins-terms-of-service/

@suebecks

WHAT?Alumni database

Fact: Search for alumni to find out where they live, where they work and what they do.

http://www.linkedin.com/college/alumni

@suebecks

WHAT?Groups Directory

http://www.linkedin.com/directory/groups/

Fact: LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.

@suebecks

HOW?

Visit: http://www.linkedin.com/

@suebecks

WHEN?

No time like the present!

@suebecks

WHEN?...but give yourself time - a minimalistic profile won't do you any favours

Fact: You can adjust the privacy controls within settings to make your profile private until you are ready to share it publicly.

@suebecks

1. Follow selectively

2. Browse Engage Share Amplify

3. Consider your online ‘voice’

4. Build your online reputation and digital presence

Tips

@suebecks