using social media to engage & inspire

Post on 11-May-2015

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Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well. Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.

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CORPORATE PHILANTHROPY INSTITUTE

USING SOCIAL MEDIA TO INSPIRE AND ENGAGE

WHERE ARE YOU?

How effective is your company at telling the story of your charitable work via social media?

WHERE ARE YOU?

How skilled do you feel at using social media in your job?

STARTING POINT

LISTENING

One way interaction

LISTENING

Yes, I can hear you now.

LISTENING

BROADCAST

Personal, timely stories

BROADCAST

Give stories the focus they deserve

BROADCAST

ERODING BARRIERS

Create sense of community in your company

ERODING BARRIERS

Do more than make grants to create change

ERODING BARRIERS

WHAT’S THE FUTURE?

VISUAL

BE WHERE PEOPLE ARE

Blogging on social networks instead of a blog

BE WHERE PEOPLE ARE

SOCIAL CURATION & CROWD SOURCING

MEET YOUR PANEL

Fidelma McGinnVice PresidentThe Seattle Foundation

Jane BroomDirector WA State Community AffairsMicrosoft

MICROSOFT

MICROSOFT

MICROSOFT

MICROSOFT

THE SEATTLE FOUNDATION

THE SEATTLE FOUNDATION

THE SEATTLE FOUNDATION

THE SEATTLE FOUNDATION

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