Using TouchPoints to Engage and Inspire

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Using TouchPoints to Engage and Inspire. The Brief:. The Suns Multi Platform Offering. Under 35s Reading Behaviour. The Sun Newspaper. % of people reading. Source: Touchpoints 2014. Under 35s Reading Behaviour. The Sun Newspaper and iPad App. % of people reading. - PowerPoint PPT Presentation

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What TouchPoints5 tells usUsing TouchPoints to Engage and InspireThe Brief:I should start with this is a Live brief for a well known car brand. I havent actually answered the brief internally yet so if this is your brief and you sent it over, then please see me after and we can discuss next steps 2The Suns Multi Platform OfferingUnder 35s Reading BehaviourThe Sun Newspaper% of people readingSource: Touchpoints 2014Under 35s Reading BehaviourThe Sun Newspaper and iPad AppSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014% of people readingUnder 35s Reading BehaviourThe Sun Multi-Platform% of people readingSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014Opportunity 1: Early BirdsThe Sun iPad AppSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014% of people readingOpportunity 2: Afternoon DigestThe Sun NewspaperSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014% of people readingOpportunity 3: Evening DownloadThe Sun Website and Smartphone AppSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014% of people readingUnder 35s Mood in the MorningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014% of Under 35s experiencing moodUnder 35s Mood in the AfternoonSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014% of Under 35s experiencing moodUnder 35s Mood in the EveningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014% of Under 35s experiencing moodCreative Messaging: The Morning iPadUsing mood to inspire messaging and positionCreative Messaging: The Afternoon NewspaperUsing mood to inspire messaging and positionCreative Messaging: The Evening Website and SmartphoneUsing mood to inspire messaging and position

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