Using TouchPoints to Engage and Inspire

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Using TouchPoints to Engage and Inspire. The Brief:. The Suns Multi Platform Offering. Under 35s Reading Behaviour. The Sun Newspaper. % of people reading. Source: Touchpoints 2014. Under 35s Reading Behaviour. The Sun Newspaper and iPad App. % of people reading. - PowerPoint PPT Presentation

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<p>What TouchPoints5 tells us</p> <p>Using TouchPoints to Engage and InspireThe Brief:</p> <p>I should start with this is a Live brief for a well known car brand. I havent actually answered the brief internally yet so if this is your brief and you sent it over, then please see me after and we can discuss next steps 2</p> <p>The Suns Multi Platform Offering</p> <p>Under 35s Reading BehaviourThe Sun Newspaper</p> <p>% of people readingSource: Touchpoints 2014</p> <p>Under 35s Reading BehaviourThe Sun Newspaper and iPad App</p> <p>Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>% of people reading</p> <p>Under 35s Reading BehaviourThe Sun Multi-Platform</p> <p>% of people readingSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>Opportunity 1: Early BirdsThe Sun iPad App</p> <p>Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>% of people reading</p> <p>Opportunity 2: Afternoon DigestThe Sun NewspaperSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>% of people reading</p> <p>Opportunity 3: Evening DownloadThe Sun Website and Smartphone AppSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>% of people reading</p> <p>Under 35s Mood in the MorningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>% of Under 35s experiencing mood</p> <p>Under 35s Mood in the AfternoonSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>% of Under 35s experiencing mood</p> <p>Under 35s Mood in the EveningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014</p> <p>% of Under 35s experiencing mood</p> <p>Creative Messaging: The Morning iPadUsing mood to inspire messaging and position</p> <p>Creative Messaging: The Afternoon NewspaperUsing mood to inspire messaging and position</p> <p>Creative Messaging: The Evening Website and SmartphoneUsing mood to inspire messaging and position</p>