using social media to find a job

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Branding you in SoMed

Dress4Success

CPRS Ottawa30 May 2012

Recruiters use social media

In 2012, companies will use social media to recruit 80% of vacancies

• 98 % use LinkedIn• 42% use Twitter• 33% use Facebook

Recruiters use social media mainly in two ways: • Sourcing applicants• Posting vacancies

* Source: Ventana Research 2011

Standing out

Design your profile for impact• Job title and profile pics are key (5.7 seconds)• Key words, following, tweets & updates• Get a referral (LinkedIn & Twitter)

How I got my job!

Found on Pinterest

What my community said…

Remember!

• The ‘R’ in both PR and HR stands for relationships.

• Use social media to strengthen them. • There’s no substitute for REAL LIFE contact.

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