using social media to promote archive use
Post on 09-Feb-2015
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Using social media to promote archive use from Laura Cowdrey, National Archives - presentation given at ALISS AGM May 2013
TRANSCRIPT
Using social media to promote archive use
@LauraCowdrey
Preparation and planning
• What collections do you have, and what is unique about them?
• What are you aiming to achieve?
• Who are you trying to reach?
• And what do you want them to do, if anything, once you have their attention?
2
The value of social media?
• Great for removing barriers, increasing access and engaging people
• Good way to raise awareness of collections and services
• A more personal touch
• Doesn’t require budget (but does take time)
• Immediate
3
Methods and channels
Blogging (and microblogging)
5
Sharing content online
6
Engaging with audiences
7
Promotion
8
Evaluation and monitoring is key
What have we learnt?
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