using social technologies to engage and empower the workforce - scn presentation by colleen burns...

Empowering

the Workforce

with

Social Technologies

Colleen BurnsColleen BurnsInfluencer Engagement

Manager, IBMInfluencer Engagement

Manager, IBM

@colleeni@colleeni

Anna DreyzinAnna DreyzinEducation Program

Manager, IBMEducation Program

Manager, IBM

@adreyzin@adreyzin

Companies that use social business are 25% more productive

than their competitors

#IAmGuilty of being anti-social #GetMeOutOfMailJail

What if we all had Super Powers

at work?

Skeptical?

Many of us already working like super heroes

Mobile - 75% of the world’s population have a mobile device2

Social - 25% productivity increase1

Cloud - 60% of CIOs indicate that cloud is one of their top 5 priorities3

Analytics - 63% competitive advantage4

Security – 21B Security hits a day thru IBM Security software

…using super technologies

So what super powers So what super powers are the pacesetters using?are the pacesetters using?

Raise the Game -The IBM Business Tech Trends Study

Raise the Game -The IBM Business Tech Trends Study

Download:bit.ly/RaiseTheGame

Download:bit.ly/RaiseTheGame

Power of Employee Engagement: Smarter

Workforce

How do you empower your employees?How do you empower your employees?

"Engaged employees, they drive the client experience and

that in turn drives business results,

in that order.”

"Engaged employees, they drive the client experience and

that in turn drives business results,

in that order.”

Super technologies at work Super technologies at work

Toronto WaterfrontToronto Waterfront

Toronto WaterfrontToronto Waterfront

Performance BicyclePerformance Bicycle

GO-TO destination for

cycling enthusiasts

Expertise Competitive

Differentiator

Employees share their expertise Employees share their expertise in the online Learning Center in the online Learning Center

Up to 20% higher conversion from

the learning center compared to other

referrers

300%increase in traffic to the learning center in first

four months

illy

PUT CUSTOMER EXPERIENCE FIRST

40% INCREASE IN TRAFFIC

70% CONTENT ONLINE IS STORYTELLING

illy’s customer engagement

PUT CUSTOMER EXPERIENCE FIRST

40% INCREASE IN TRAFFIC

70% CONTENT ONLINE IS STORYTELLING

Making your social network Making your social network work for you work for you

Staying connected simplifies my life

Networks allow me to help clients faster

HowHow do I get my do I get my super powers at work?super powers at work?

WORK SMARTER

My company doesn’t have an internal social network.My company doesn’t have an internal social network.Can I use other social networks?Can I use other social networks?

94% of IBM is on LinkedIn94% of IBM is on LinkedIn

Share knowledge with your network

Answer questions and share

your insight with your network

Thank and congratulate colleagues within your company’s

network

Create an online

community to

collaborate and share

content

Your expertise will grow

quickly as your

network makes you

smarter

Listen Review your social networks for content

EngageShare answers or post questions

ConnectInvite colleagues to join your network

Add some power to your morning routine

Earn your cape in 3 easy steps

Become a pacesetter Download the IBM Tech Trends Study: bit.ly/RaiseTheGame

Partner creativelyLook for partnering opportunities in non-traditional areas

IntegrateDeliver a bigger punch by combining technologies

Technology + social savvy make Joe a hero in the office

Where will it take you?

Colleen Burns Colleen Burns

@colleeni @colleeni colleeninches colleeninches

Anna Dreyzin Anna Dreyzin

@adreyzin@adreyzin annadreyzin annadreyzin

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