ux and content strategy
Post on 28-Jan-2015
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PLAIN LANGUAGE IN
E-SERVICES
KARIN HANSSON (VHS) & SUSANNA NISSAR (InUse) Illustrations: Lisa Holmberg (InUse)
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Text from different systems
Content too late in the process
Complex system underneath the surface
Antagning.se startsidan
University database
Admissions system
CMS
Hard-coded
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Design
Implementation
Content
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Design
Implementation
Content
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Tests with users
Implementation
Design Team Demo
Target groups
Usage goals
Actions
Aim
Effect map
Target groups
Usage goals
Actions
Aim Apply online without help from call center
First time applicant
Understand the progress of her application
Translate technical language
Effect map
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SUSANNA NISSAR InUse Consulting AB susanna.nissar@inuse.se
KARIN HANSSON The Swedish Agency for Higher Education Services (VHS) karin.hansson@vhs.se
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