UX and content strategy

Download UX and content strategy

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  • 1. PLAIN LANGUAGE INE-SERVICESKARIN HANSSON (VHS) & SUSANNA NISSAR (InUse) 1Illustrations: Lisa Holmberg (InUse)

2. ComplexsystemText fromunderneathdierentthe surface systemsContent toolate in theprocessEnter your name 2 3. Antagning.se startsidan CMSAdmissions systemUniversitydatabaseHard-coded 4. +Design ImplementationContent4 5. 5 6. +Design ImplementationContent6 7. Tests with usersDemoDesign Team Implementation 8. Effect mapAimTarget groupsUsage goalsActions 9. Effect mapApply online without helpfrom call centerAim First timeTarget groups applicantUnderstand theUsage goals progress of herapplicationActions Translatetechnicallanguage 10. + +=11 11. KARIN HANSSONThe Swedish Agencyfor Higher Education Services (VHS)karin.hansson@vhs.se SUSANNA NISSAR InUse Consulting AB susanna.nissar@inuse.se Enter your name 12