Meeting at the Intersection of Content Strategy and UX
Post on 14-Apr-2017
Meeting at the Intersection of Content Strategy and UX@marsinthestarsNovember 5, 2015UX BostonMarli Mesibov, Director of Content StrategyMad*Pow
#Director of Content Strategy at Mad*PowManaging Editor of UX BoothHow do content strategy and UX design fit together?UX Boston | @marsinthestarsWho am I? Why am I here?
#UX Boston | @marsinthestarsWhat accomplishes this?
#Im a content strategist, and also a user experience strategist. Id like today to be fairly informal, and give us a chance to discuss content strategy, content management, UX, and where they overlap. Lets start here. What job focuses on making things useful, usable, desirable, findable, accessible, credible, and valuable? UX, right?
Let me rephrase the question. What job focuses on making content useful, usable desirable, findable, accessible, credible, and valuable? Content strategy, right?
UX Boston | @marsinthestarsUX and content strategy go together like puppies and kids.
#Look, content strategy and UX go together like puppies and kids.
Wheres the intersection?UX Boston | @marsinthestars
#UX and content strategy can work in their own separate departments. Sometimes they have to remain separate, because they began as writing and design teams. But lets look at 6 situations where UX and content strategy run into each other full force.
UX Boston | @marsinthestars1. Branding
#Brand: what we say, how we look.
Tell the story of OHOs website. The designer had created a whole series of images, colors, representations, but there was no message. As a result, they could see who they wanted to be, but they werent sure how to act.
UX Boston | @marsinthestars2. Site Maps
#Rowan UniversityEveryone does IASite maps (how they work, whats in them)Content strategists look not just at how the flow would go, but what content we have to support the IA
UX Boston | @marsinthestars3. Content Templates
#Content creation! (templates and designs)(MSK) figure out what content blocks will go in the design (content mapping)Create content (adaptive content) that wont break the site.Where strategy guides wireframes, templates can then set up a system to help copywriters, photographers, etc create content.This is also (sometimes) where content management comes into place.***
UX Boston | @marsinthestars4. Microinteractions
Microinteractions (help text, error messaging, pop ups) are one specific area of content creation that I want to call out. A lot of people think of error messaging, for example, as being a copy job. But its more than that. Its a content and design interaction.
UX Boston | @marsinthestarsDo we have to talk?
#There are skills to hone, to help working together.Try out the skills youre not good at. It will make you value the other persons contributions.Sketching/PictionarySketching what someone else says and ability to communicate to someone else what to sketchGrouping and categorizing (post ups)Compromising
Ways to Make Collaboration Easier
#UX Boston | @marsinthestarsSwap skillsets and tools
#Try out the skills youre not good at. It will make you value the other persons contributions.
UX Boston | @marsinthestarsPlay Pictionary!
#Sketching/Pictionary is a good way to practice communicating in the visual medium to non-designers and to designers (as a non-designer)
UX Boston | @marsinthestarsDictate sketches
#Sketching what someone else says to, and giving the instructions to someone else, helps you learn to communicate
UX Boston | @marsinthestarsCompromise
Compromising is as valuable a skill as any other and not coming up with something no one is happy with.
UX Boston | @marsinthestars
UX Boston | @marsinthestarsThank you!