Content Strategy & UX

Download Content Strategy & UX

Post on 28-Jan-2015

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Things I have learned at the ConfabUK conference in March 2013

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  • 1. USER CENTERED DESIGNOF DIGITAL EXPERIENCES@olivierrenard1

2. What iscontent strategy 3. Content Strategy is not only about the what 4. but also about theWhyFor whomWhenHowWith what meansWhereHow oftenWhat next4 5. Processes Governance5And how all content is managed 6. failMost organisations & sitesto provide content adequately 7. 7# Content streams Devices Directions 8. 8 9. 9navigation & searchdesigntechnologycontentContentfirst 10. 10 11. 11 12. 12 13. 13 14. 14 15. Nice,but how can we use this inUser Experience or Information Architecture 16. Multi-disciplinaryteam 17. UX Content StrategyUnderstandExploreDefineBuild Content audit (ROT) Stakeholder agendas Current style guide Content owners Content readability Workflow and timelines Search analytics Metadata integrity Legal requirements Translation requirements Channel requirements Accessibility requirements 18. 19Well writtenNot well writtenRelevantNot relevantForget itForget itYes, Please!ImproveAudun Rundberg http://www.slideshare.net/audunrundberg/confab-london-audun-2013 19. 20 20. UX Content StrategyUnderstandExploreDefineBuild Messaging hierarchy Workflow design Page tables Role descriptions Content attributes Editorial calendar Metadata schema Content migration specs 21. 22Source: Braintraffic 22. And what about prototyping?23Sketching(paper)Prototype(html)Mockup(e.g. Axure, Adobe) 23. UX Content StrategyUnderstandExploreDefineBuild Core messaging Workflow design Style guide Role descriptions Topics / Transactions Editorial calendar Governance guidelines Content migration specs 24. Source: Braintraffic 25. 26Thats itFor now - @olivierrenard