meeting at the intersection of ux design and content strategy

Content Strategy

March 10, 2015

Marli Mesibov

@marsinthestars#BostonChi

UX

Desig

n

Meeting at the intersection of

Marli Mesibov

@marsinthestars

Content strategist

How does that fit

into UX design?

Boston-based



UX and

content strategy

go together like

puppies and kids.


But puppies aren’t kids.

And UX isn’t

content strategy.

Or UI design.

Or content management.


Where’s the intersection?


1. Branding

Source: Fierce Web Design


2. User Journeys

3. Site Maps



4. Wireframes


5. Content Templates


6. Microinteractions


Do we have to talk?


Swap “skillsets”

and tools.


Play Pictionary!


Dictate sketches


Group

“Game”storms


Compromise


Content strategy

and UX

collaboration is

mutually beneficial.

Thank you!


Design