meeting at the intersection of content strategy and ux

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  1. 1. 1 PREPARED BY MEETING AT THE INTERSECTION OF CONTENT STRATEGY AND UX @MARSINTHESTARS May 15, 2015 UXPA Boston Marli Mesibov, Director of Content Strategy Mad*Pow
  2. 2. 2 Director of Content Strategy at Mad*Pow Managing Editor of UX Booth How do content strategy and UX design fit together? UXPA Boston | @marsinthestars Who am I? Why am I here?
  3. 3. 3 UXPA Boston | @marsinthestars What accomplishes this?
  4. 4. 4 UXPA Boston | @marsinthestars UX and content strategy go together like puppies and kids.
  5. 5. 5 UXPA Boston | @marsinthestars But puppies arent kids.
  6. 6. 6 And UX isnt Content Strategy UXPA Boston | @marsinthestars
  7. 7. 7 And UX isnt UI UXPA Boston | @marsinthestars
  8. 8. 8 Content strategy isnt UX UXPA Boston | @marsinthestars
  9. 9. 9 And content strategy isnt content management UXPA Boston | @marsinthestars
  10. 10. 10 Wheres the intersection? UXPA Boston | @marsinthestars
  11. 11. 11 6 INTERSECTIONS
  12. 12. 12 UXPA Boston | @marsinthestars 1. Branding
  13. 13. 13 UXPA Boston | @marsinthestars 2. User Journeys
  14. 14. 14 UXPA Boston | @marsinthestars 3. Site Maps
  15. 15. 15 UXPA Boston | @marsinthestars 4. Pair Programming
  16. 16. 16 UXPA Boston | @marsinthestars 5. Content Templates
  17. 17. 17 UXPA Boston | @marsinthestars 6. Microinteractions
  18. 18. 18 UXPA Boston | @marsinthestars Do we have to talk?
  19. 19. 19 5 WAYS TO MAKE COLLABORATION EASIER
  20. 20. 20 UXPA Boston | @marsinthestars Swap skillsets and tools
  21. 21. 21 UXPA Boston | @marsinthestars Play Pictionary!
  22. 22. 22 UXPA Boston | @marsinthestars Dictate sketches
  23. 23. 23 UXPA Boston | @marsinthestars Group Gamestorms
  24. 24. 24 UXPA Boston | @marsinthestars Compromise
  25. 25. 25 UXPA Boston | @marsinthestars Mutually beneficial collaboration
  26. 26. 26 UXPA Boston | @marsinthestars Thank you!