Meeting at the Intersection of Content Strategy and UX

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<ol><li> 1. 1 PREPARED BY MEETING AT THE INTERSECTION OF CONTENT STRATEGY AND UX @MARSINTHESTARS May 15, 2015 UXPA Boston Marli Mesibov, Director of Content Strategy Mad*Pow </li><li> 2. 2 Director of Content Strategy at Mad*Pow Managing Editor of UX Booth How do content strategy and UX design fit together? UXPA Boston | @marsinthestars Who am I? Why am I here? </li><li> 3. 3 UXPA Boston | @marsinthestars What accomplishes this? </li><li> 4. 4 UXPA Boston | @marsinthestars UX and content strategy go together like puppies and kids. </li><li> 5. 5 UXPA Boston | @marsinthestars But puppies arent kids. </li><li> 6. 6 And UX isnt Content Strategy UXPA Boston | @marsinthestars </li><li> 7. 7 And UX isnt UI UXPA Boston | @marsinthestars </li><li> 8. 8 Content strategy isnt UX UXPA Boston | @marsinthestars </li><li> 9. 9 And content strategy isnt content management UXPA Boston | @marsinthestars </li><li> 10. 10 Wheres the intersection? UXPA Boston | @marsinthestars </li><li> 11. 11 6 INTERSECTIONS </li><li> 12. 12 UXPA Boston | @marsinthestars 1. Branding </li><li> 13. 13 UXPA Boston | @marsinthestars 2. User Journeys </li><li> 14. 14 UXPA Boston | @marsinthestars 3. Site Maps </li><li> 15. 15 UXPA Boston | @marsinthestars 4. Pair Programming </li><li> 16. 16 UXPA Boston | @marsinthestars 5. Content Templates </li><li> 17. 17 UXPA Boston | @marsinthestars 6. Microinteractions </li><li> 18. 18 UXPA Boston | @marsinthestars Do we have to talk? </li><li> 19. 19 5 WAYS TO MAKE COLLABORATION EASIER </li><li> 20. 20 UXPA Boston | @marsinthestars Swap skillsets and tools </li><li> 21. 21 UXPA Boston | @marsinthestars Play Pictionary! </li><li> 22. 22 UXPA Boston | @marsinthestars Dictate sketches </li><li> 23. 23 UXPA Boston | @marsinthestars Group Gamestorms </li><li> 24. 24 UXPA Boston | @marsinthestars Compromise </li><li> 25. 25 UXPA Boston | @marsinthestars Mutually beneficial collaboration </li><li> 26. 26 UXPA Boston | @marsinthestars Thank you! </li></ol>