ux & hyperlocal services

UX & HyperlocalRicardo Brito // Service & UX Designer

@toastedric @futurice

Our toolbox

- Contextual - 10 meters- Here & Now

Hyperlocal

1m

Berlin

7,800 km

India

€

Global / Local Connectivity

Somewhere

Far Away

1

€ID BUY

Current IoT Setup

Reliability Privacy Control

Offline = No business

No data collected

Lack of control

Frustrating experience

Might be dangerous

Quit the service

BUSINESS CUSTOMER

UX CHALLENGES

Do I always need to be connected to the Cloud?

What happens to the service when there’s no internet?

Hong  Kong  Riots  2014

BLE Bluetooth Low Energy

- Saves battery life- Easy access- Creates UX Challenges

LOCAL

Local +

Cloud

CLOUD

LOCAL

Online Offline

Service

UX

Hyperlocal Services

Beacons Mesh…

Cloud

Seamless  &  Transparent  Experience

Cloud Services

Reliable Infrastructure

Faster entry points

More Service Possibilities

Seamless Experience

Friction-Free Service

Trust in the Service

BUSINESS CUSTOMER

“What happened in Vegas, can stay in Vegas”

Ricardo Brito Service & UX Designer

ricardo.brito@futurice.com @toastedric