ux india talk 2016: designing for humans - responsibly

Designing for Humans - responsibly

Sirajuddin MustafaDirector, Human Experience Design

“disarm” now

this weapon is capable of destroying our attention

?

…because we arethe “users”

users?

users | humans?

users | humans?

humans at the core of our

UX thought

hUmans

Humans

humans at the core of our

U HX thought

how do you measure ?

success

revenue

$

revenue# of users

$

revenue# of userssocial media buzz

$

revenue# of userssocial media buzzdownloads

$

revenue# of userssocial media buzzdownloadsratings

$

users as commodity

Empathy is

the c

apac

ity to

step

into

other

peop

le’s s

hoes

, to un

derst

and t

heir l

ives,

and s

tart t

o solv

e

proble

ms from

their

persp

ectiv

es. H

uman

-cente

red de

sign

is pre

mised o

n empa

thy, o

n the

idea

that

the pe

ople

you’r

e

desig

ning f

or are

your

roadm

ap to

inno

vativ

e solu

tions

. All

you h

ave t

o do i

s empa

thize

, und

erstan

d the

m, and

bring

them al

ong w

ith yo

u in t

he de

sign p

roces

s.

For t

oo lo

ng, th

e inte

rnatio

nal d

evelo

pmen

t com

munity

has

desig

ned s

olutio

ns to

the c

halle

nges

of po

verty

with

out

truly

empa

thizin

g with

and u

nders

tandin

g the

peop

le it’s

lookin

g to s

erve.

But b

y putt

ing ou

rselve

s in t

he sh

oes o

f

the pe

rson w

e’re d

esign

ing fo

r, hum

an-ce

ntered

desig

ners

can s

tart t

o see

the w

orld,

and a

ll the

oppo

rtunit

ies to

impro

ve it,

throu

gh a

new an

d pow

erful

lens.

Immers

ing yo

urself

in an

other

world n

ot on

ly op

ens y

ou up

to ne

w crea

tive p

ossib

ilities

, but

it allo

ws you

to le

ave

behin

d prec

once

ived i

deas

and o

utmod

ed w

ays o

f think

ing.

Empa

thizin

g with

the p

eople

you’r

e des

igning

for is

the b

est

route

to tru

ly gra

sping

the c

ontex

t and

comple

xities

of th

eir

lives

. But

most im

porta

ntly,

it kee

ps th

e peo

ple yo

u’re

desig

ning f

or sq

uarel

y grou

nded

in th

e cen

ter of

your

work.

humans commodity

users as commodity

Image: http://www.hercampus.com/sites/default/files/styles/full_width_embed/public/2015/03/03/photo%201%20-%20empathy%2C%20in%20feeling.gif

user requirementshuman needs?

Physiological

Security

Love - Belonging

Self Esteem

SelfActualization

Maslow's hierarchy of Human needs

The Empathy Gap

The Empathy Gap for Humans

where does it reside?

commander-in-chief

https://timedotcom.files.wordpress.com/2014/11/122374839-copy.jpg

a great blessing

billions of neuronsfew connections

logs our experiences

Newborn 1 month 6 months 2 years

the happy brain chemicals

Dopamine & Serotonin

Dopamine + Serotonin

Seeking rewards like information, knowledge

Dopamine & Serotonin

Seeking importance

Dopamine + Serotonin =

Happy brain chemicals

the jolt

an art of forcefully holding

the viewer’s attention by rapid audio, visual

or content changesthe jolt

Warning:Audio/Video

Intended to create jolt

Rock band: (2002)Thirty Seconds to MarsEntire song is about 6 minutes in YouTube

jolts per minute

this is what 15 jolts/minute used to be

Bob Ross - Valley View (Season 21 Episode 1)

jolts per minute

15 900

60x increase

this is what 900 jolts/minute looks like

negative impact

shorter attention span@ work@ study

Young people including toddlers addicted to

videos / online contents

revenue – $4~$5mm# of users – 26mmsocial media buzz10m downloads – 13h ratings - viral

$

Image:http://www.metronews.ca/content/dam/thestar/uploads/2016/7/20/pokemonproblems.jpg

Image:http://www.metronews.ca/content/dam/thestar/uploads/2016/7/20/pokemonproblems.jpg

making money = good

making money = goodirresponsible design =

bad

dark patterns?

a user interface that has been carefully crafted to trick users

into doing things, such as buying insurance with their purchase or

signing up for recurring bills darkpatterns.org

human errorsor anti-patterns?

the crowning moment of Miss Universe 2015

Designers

are powerful

with great power comes..?

http://www.pixelstalk.net/wp-content/uploads/2016/08/HD-Spiderman-Background.jpg

influence human life

use your powerfor the

human well-being

here are the takeaways

start with a good intent

dark patternsethical approach

think about un-intended

consequences

better design?

what kind of products you want for

our future generation

fill the empathy gap

users | humans?

lets remember

go ahead and impact

go ahead and Impact by

Good Design

design for humans

responsibly

Sirajuddin Mustafa@tweetsirajsiraj@ilmux.com

image: cadhuman.comhumans

Thank you

ilmux.com