uxriga 2014 - user experience and user centric design matters to your process and your business

#uxriga@trinefalbe

Hello!

Once upon a time...

http://www.flickr.com/photos/scottishlibraries/2530928014/

And they all lived happily ever after...

http://www.flickr.com/photos/scottishlibraries/2530928014/

Said no one, EVER

http://www.flickr.com/photos/scottishlibraries/2530928014/

http://www.flickr.com/photos/scottishlibraries/2530928014/

And they all lived happily ever after

#uxriga@trinefalbe

Better UX through

User Centric Design

#uxriga@trinefalbe

UX focus =smart business

decision

#uxriga@trinefalbe

UX?

#uxriga@trinefalbe

UX ≠ UIUX ≠ UsabilityUX ≠ functionality

#uxriga@trinefalbe

UX is much more than

just digital presence

#uxriga@trinefalbe

Every touch point your user has with

your company

#uxriga@trinefalbe

User experience is a result, not a tool

#uxriga@trinefalbe

UX is not an trademark

#uxriga@trinefalbe

Bad UX makes users feel stupid

#uxriga@trinefalbe

They leave

#uxriga@trinefalbe

Then they shame you in public

#uxriga@trinefalbe

Then their friends leave

#uxriga@trinefalbe

Sturgeon’s Law:

90% of everything is crap

#uxriga@trinefalbe

Once upon a time

#uxriga@trinefalbe

Once upon a timeI flew with Ryanair

#uxriga@trinefalbe

and had the best experience!

#uxriga@trinefalbe

Said no one, EVER.

Thank you for flying Ryanair

(mua ha ha haaaaa!)

Nooooo!

http://www.flickr.com/photos/epsos/4887528060/

The dreaded hand luggage treatment

#uxriga@trinefalbe

“the staff derive great pleasure in humiliating certain passengers and forcing them to dump belongings or pay a charge”

#uxriga@trinefalbe

Sturgeon’s Law:

90% of everything is crap

#uxriga@trinefalbe

UXUser

#uxriga@trinefalbe

User Centric Design

#uxriga@trinefalbe

UCD is a mindset

#uxriga@trinefalbe

Site-centric:

Help site meet it's goals

#uxriga@trinefalbe

User-centric:Aid in the goal of the website by

helping the user meet their goals

#uxriga@trinefalbe

Early user involvement

#uxriga@trinefalbe

Site goalsUser goals

#uxriga@trinefalbe

UCD makes sense!

#uxriga@trinefalbe

1. Set user goals

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“Usable” is never a user goal

#uxriga@trinefalbe

“Usable” is an expectation.

#uxriga@trinefalbe

Buy tickets?

Stories

http://www.flickr.com/photos/scottishlibraries/2530928014/

Tell stories

http://www.flickr.com/photos/xiangxi/4332921248/

http://www.flickr.com/photos/peterned/6222174089/

#uxriga@trinefalbe

http://www.flickr.com/photos/ndrwfgg/161657349/

#uxriga@trinefalbe

Buy ticket = feature

#uxriga@trinefalbe

A holiday is a dream - a high point

#uxriga@trinefalbe

Not designing features

#uxriga@trinefalbe

Designing solutions

#uxriga@trinefalbe

Once upon a time...

#uxriga@trinefalbe

Stories = context

#uxriga@trinefalbe

Stories = motivation

#uxriga@trinefalbe

Stories = behavior

#uxriga@trinefalbe

Thoughtfully designedexperiences

#uxriga@trinefalbe

UX focus =smart business

decision

rese

arch

desig

n

imple

men

tatio

n

user

testi

ng

corre

cting

erro

rsLA

UN

CH

Traditional workflow

rese

arch

desig

n

imple

men

tatio

n

user involvement/ user testing

LAU

NC

H

UCD workflowus

er re

sear

ch

#uxriga@trinefalbe

Meeting user needs doesnʼt mean you canʼt meet site goals

#uxriga@trinefalbe

Site goals

User goals

#uxriga@trinefalbe

Designer User

This is easy!

WTF?

#uxriga@trinefalbe

Share my excitement

=> more exposure

=> increased ticket sales

#uxriga@trinefalbe

UX focus =smart business

decision

#uxriga@trinefalbe

Feel

#uxriga@trinefalbe

We respond with our emotions first

#uxriga@trinefalbe

1. Visceral2. Behavioral3. Reflective

#uxriga@trinefalbe

1. Looks pleasing2. Solves problems3. Works

#uxriga@trinefalbe

Maya Angelou:

“I’ve learned that people will forget what you said,but they will never forget how you made them feel”

#uxriga@trinefalbe

Summary

Once upon a time...

http://www.flickr.com/photos/scottishlibraries/2530928014/

rese

arch

desig

n

imple

men

tatio

n

user involvement/ user testing

LAU

NC

H

UCD workflowus

er re

sear

ch

http://www.flickr.com/photos/scottishlibraries/2530928014/

Stories

http://www.flickr.com/photos/scottishlibraries/2530928014/

Tell stories

And they all lived happily ever after

http://www.flickr.com/photos/scottishlibraries/2530928014/

The end

http://www.flickr.com/photos/scottishlibraries/2530928014/