venturelab creativity assignment 2
Post on 11-Apr-2017
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Stephanie Soto . VL-Creativity . assignment 2 . Tina Seelig
WHOLE FOODS MARKET, NEW YORK, NYFor the most part branding was consist along with their checking-out system. Throughout all stores there was dim lighting and their black, white & green color scheme definitely added to their "natural & fresh" motto. People who shopped here ranged from their early 20's to 50's and came here are on a mission; you could tell they usually shop here.
something just in NYC - culture?
adding to physical structure - appearance - shape
Social - political - technical - physical Forces
Thoughts
Whole Foods Market Checkout System
Subject Matter:
Three different locations:
Union Square 10003
Bowery 10002
Chelsea 10001
Their checking out system:
appearance in regards to their systems
Picking the shortest laneSeparated by the amount of groceries you haveLines of 11 Items or More 10 Items or Less
Goal of this script is to disperse traffic of checking out Fast & Efficient Lines
something just in NYC - culture?
adding to physical structure - appearance - shapeSocial - political - technical - physical Forces
The Logic behind their checkout system
Logic Cont’d
store1:
observationS: upstairs downstairs enter south exit North 11+ (4) 10- (6) big busy
Union Square 10003
observations: upstairs enter south exit north diff exits 10- (3) E 11+ (3) W spacious CALM
store 2:
Bowery 10002
store 3:
Chelsea 10001
observationS: 1 floor small enter West exit east “commuter” 6+ (3) 5- (1)
DISCOvERIES & INSIGHTS
how society and cultures of a city shape a food market
it caters to people of NYC because of its line-system
this system in comparison to others across other cities and regions, e.g. in Paramus, NJ they use “regular” checkout lines
Different structures across different neighborhoods in NYC
the effect on the structure of lines is due to the limited space in NYC
you are only able to find the store at popular locations
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