vermont association of wedding professionals

marrying social media and

communications to build your

business

Vermont Association of Wedding Professionals March 19, 2013

Hi, there.

© pmg public relations 2013

I’m Nicole Ravlin from people making good pr.

nicole@PeopleMakingGood.com

@pmgNicole

Public Relations is…

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“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

As defined by the Public Relations Society of America (PRSA)

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Social Media is…

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“Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”

As defined by Merriam-Webster

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PR used to look like this…

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Today it’s more like this…

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What’s your strategy?

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What is the GOAL?

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1. Facebook

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There is no such thing as a free lunch.

You are USED TO BE able to target your posts by different criteria, including location:

After we select that we want to target by location, we will be able to select a country, state, etc...

The “?” would reflect the number of people we would be able to reach in the geographic location that we set.

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There’s an app for that.

2. Facebook

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3. Instagram

Get rich with rich media.

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4. Pinterest

Visuals are key, but they have to link back to YOU.

69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. This is compared with only 40% of online consumers who visit Facebook.

70% of users say they are on Pinterest to get inspiration on what to buy. By contrast, only 17% use Facebook for the same.

Pinterest has more than 20 million monthly active users spending on average over 90 minutes on the site each month; there are 12 million users in the US alone.

Pinterest is now the 3rd highest-trafficked social media site in US.

80% of Pinterest users are women; 50% of all Pinterest users have children.

5. Email

Group appropriately.

review.

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1. Decide on a budget for social media.

2. Use an app for all Facebook promotions.

3. Show AND tell me.

4. Email is NOT dead.

5. Cross promote with non competing businesses.

thanks for your time.

© pmg public relations 2013

nicole@PeopleMakingGood.com

@pmgNicole