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Visual Identity Guidelines: 2011 update
Table Of Contents
IEEE-SA Overview
Our Value Proposition
Our Visual Identity
Our Logotype
Horizontal Logotype
Stacked Logotype
Scaling and Adding bleed
Clearspace & Minimum Size
Using the Horizontal logotype
Using the stacked logotype
The IEEE-SA wordmark
Misuse of the IEEE-SA logotype
IEEE-SA and IEEE logo realtionship
Typography
Color
Photography
Usage Examples
Co-marketing
Available Logo Files and Templates
2
3
4
5
6
7
8
9
10
11
13
14
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16
16-17
18-22
23-30
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32
IEEE-SA Visual Identity Guidelines1
From a communications perspective, the connection between IEEE and the IEEE Standards Association is expressed through the shared visual identity system. IEEE has developed a robust identity system and IEEE-SA leverages elements of this system, creating a visual link to IEEE while building a strong IEEE-SA visual presence.
We achieve this through the use of shared fonts, IEEE Blue, the IEEE Bright Colors, and a strong photography style.
This document is an update to the 2009 IEEE-SA Visual Identity Guidelines. In it, we describe the IEEE Standards Association visual identity system in detail through both instruction and example. In this update we have simplified some of the instruction and added a stacked version of the IEEE-SA logotype to add more flexibility to the identity system, and in doing so, have updated the gradient and templates.
Overview
The IEEE Standards Association (IEEE-SA) is a major contributor to IEEE, the world’s largest technical professional society.
The IEEE-SA’s vision to is to be recognized as a preferred global provider of high-quality, market-relevant technology standards and of services that promote their universal adoption. By nurturing, developing and advancing new technology standards in the marketplace through its consensus-building programs and environment, the IEEE-SA supports the IEEE’s core purpose of fostering technological innovation and excellence for the benefit of humanity.
The IEEE Standards Association’s mission is to enable and promote the collaborative application of technical knowledge to advance economic and social well-being. This helps promote the IEEE vision of being essential to the global technical community and to technical professionals everywhere, and of being universally recognized for the contributions of technology and of technical professionals in improving global conditions.
IEEE-SA Visual Identity Guidelines2
Value Proposition
Magnifying the Impact of Technology
IEEE-SA magnifies the transformational impact of technology on businesses and society as a whole by nurturing, developing, and promoting standards for new technologies.
Our active portfolio of over 1,400 standards and projects has created billions of dollars in revenue for companies of all sizes, all across the globe. Our work has also improved the quality of life for countless communities and individuals worldwide.
All this is possible because of the technical expertise and diversity of our 20,000 plus participants from over 160 countries. Together, through our collective knowledge, commitment, and passion, we are transforming the world.
IEEE-SA Visual Identity Guidelines3
Our Visual Identity
A strong identity is one of the most powerful marketing tools an organization can deploy.
Our visual identity is essential to the recognition and strength of both the IEEE Standards Association brand and the IEEE organization as a whole. Consistently applying our identity across all communications will help ensure this. It is designed to be simple and easy to use.
The IEEE-SA visual identity leverages several of the core elements of the IEEE visual identity system. Our logotype is the IEEE Standards Association name in Formata Medium, an IEEE typeface. We also use the Formata font family as our primary communications typeface. We use IEEE Blue with the Bright Colors from the IEEE visual identity system in combination with a distinct approach to imagery.
So, what do we need you to do?Fully understand every aspect of our IEEE-SA value proposition. Use the message points in the value proposition as the foundation for your communications. Demonstrate the unity and strength of the IEEE-SA brand by following the visual identity system. Ensure that the depth of our knowledge, commitment, and passion comes across loud and clear in all IEEE Standards Association communications.
FormataVerdana
Typeface
Logotype
Color Palette
Photography
IEEE-SA Visual Identity Guidelines4
NEW: Optimized gradientNEW: Stacked version
IEEE-SA Visual Identity Guidelines5
Our Logotype
The IEEE-SA logotype represents the strength and unity of the IEEE-SA
brand. It is simple, straight-forward, and strong, while creating a visual
link back to IEEE.
The IEEE-SA logotype is comprised of the IEEE-SA wordmark, the IEEE
logo and contained within the bar graphic.
There are three versions of the IEEE-SA logotype:
1. Horizontal Long : This version is used on primarily horizontal
applications such as PowerPoint slides or landscape format brochures.
2. Horizontal Short. This version is used on primarily vertical
applications, or horizontal applications where there is a need for a larger
version of the IEEE-SA logotype.
3: Stacked version. This version is used on smaller vertical
applications such as bookmarks, or on applications where there is a
need for a larger version of the IEEE-SA logotype. The stacked logo can
also be used on applications where there is the IEEE-SA logotype
cannot ‘bleed’ and is required to ‘float’.
The IEEE-SA logotype is available in full color, black and white and blue.
See pages 6-13 for more information.
1. Horizontal Long
The IEEE-SA wordmark The bar graphic
The IEEE-SA logotype
The IEEE logo
2. Horizontal Short
3. Stacked version
IEEE-SA Visual Identity Guidelines6
Horizontal Logotype
Horizontal Logotype – Print and ScreenPlease follow the designated color specifications for both printed
materials and screen applications such as PowerPoint or web sites and
always use the proper artwork. Specifications for the bar graphic in four
color (CMYK). Pantone® spot colors, Standard RGB and hexadecimal
(web-safe equivalent colors) are illustrated to the left. There is also a
grayscale version available for black and white printing.
There are two available versions of the horizontal logotype – a long
version and a short version. Electronic artwork files are available both
with, and without the IEEE logo in the bar.
• Never recreate the logotype – use only electronic art files provided.
Instructions are provided below on how to add bleed to the bar and
how to scale it in the correct way are described on page 8.
The minimum size of the IEEE logo is 1” wide.* This ensures that it can be properly reproduced and is legible in all applications. At smaller sizes, where the IEEE-SA logotype will be at a size where the IEEE logo is below 1“ wide, use the version of the IEEE-SA logotype without the IEEE logo and place the IEEE logo on the same page at no less than 1” wide.
*The IEEE logo is the kite symbol and the wordmark combined.
1. Horizontal Long logotype
Print colors Screen colors
2. Horizontal Short logotype
R0 G102 B161
R0 G159 B218
R212 G238 B243 Pantone 656 PC
Pantone 3015 PC
Process Cyan
4-color process
Grayscale
Black
Two spot colors
Single color (IEEE Blue)
4-color process
Grayscale
Black
Two spot colors
Single color (IEEE Blue)
IEEE-SA Visual Identity Guidelines7
Stacked Logotype
The stacked IEEE-SA logotype is for limited use. The preferred logotype is always the horizontal versions. The stacked logotype is used where space is an issue, for example of premiums or small size applications.
Stacked Logotype – Print and ScreenPlease follow the designated color specifications for both printed
materials and screen applications such as PowerPoint or web sites.
Specifications for the bar graphic in four color (CMYK). Pantone® spot
colors, Standard RGB and hexadecimal (web-safe equivalent colors) are
illustrated to the left.
There is one version of the horizontal logotype:
• Never recreate the logotype – use only electronic art files provided.
Instructions are provided below on how to add bleed to the bar and
how to scale it in the correct way are described on page 8.
The minimum size of the IEEE logo is 1” wide.* This ensures that it can be properly reproduced and is legible in all applications. At smaller sizes, where the IEEE-SA logotype will be at a size where the IEEE logo is below 1“ wide, use the version of the IEEE-SA logotype without the IEEE logo and place the IEEE logo on the same page at no less than 1” wide.
*The IEEE logo is the kite symbol and the wordmark combined.
3. Stacked version
Print colors Screen colors
R0 G102 B161
R0 G159 B218
R212 G238 B243 Pantone 656 PC
Pantone 3015 PC
Process Cyan
4-color process
Grayscale
Black
Two spot colors
Single color (IEEE Blue)
IEEE-SA Visual Identity Guidelines8
Scaling and addingbleed to the Logotype
Using the bar artwork in Adobe Creative Suite:
Stretching bars horizontallyTo stretch mesh horizontally, select the Direct Selection Tool (white
arrow in the Tools window). With that arrow tool select the two anchor
points at the edge of the bar (shown left). As that segment is painted
with the same values on both sides it the bar can be elongated to
accommodate any required bleed on print applications.
Scaling barsBefore scaling the bars, please “Hide Bounding Box” under “View”
(shift-command-B). You can only scale uniformly (Horizontal and
vertical scaling must be the same at all times).
Clearspace andminimum sizeClearspaceThe minimum clearspace around the logotype is illustrated to the left.
As the IEEE-SA logotype will appear most often bleeding off the left and
right sides of a communication, the clearspace top and bottom is the
most critical.
This clearspace requirement is simple – there must be at least “1x” of
clearspace around the IEEE-SA logotype, with “x” being measured by the
height of the letter “E” in the IEEE logotype.
In addition to having the appropriate amount of clearspace, the logotype
should be free of any competing graphics, text or imagery that will
impede legibility and recognition.
Minimum SizeThe minimum size of the IEEE-SA logotype is determined by the IEEE
logo. The minimum size of the IEEE logo is 1” wide. This ensures that it
can be properly reproduced, and will be legible in all applications.
The examples left, viewed at 100%, are the minimum sizes of the long,
short and stacked IEEE-SA logotypes.
At smaller sizes, simply remove the IEEE logo from the IEEE-SA logotype and position it on the same page at no less than 1” wide.
IEEE-SA Visual Identity Guidelines9
Stacked logotype Minimum size: 1.25" high
Horizontal short logotype minimum size: Long 6" wide
Horizontal long logotype minimum size: Long 8.5" wide
Using theHorizontal LogotypeThere are two horizontal versions of the IEEE-SA logotype, a long one
and a short one. If you use the short version, both the IEEE-SA
wordmark and the IEEE logo will be bigger than if you are using the
long version.
Logotype/Bar Graphic PlacementThe logotype should be placed on the upper fifth of a landscape
document (Example 1), and the upper eighth of a portrait document
(Example 2). There are occasional exceptions to this rule, for example
on our PowerPoint template (Example 4).
When using the logotype on nonstandard sized materials or
co-marketing materials, e.g. billboards or promotional items, you will
have the option to keep the IEEE logo in the bar or move it elsewhere
on the page - as long as it appears above the minimum size of 1” wide.
(Example 3).
The bar graphic should not be used on its own - it should always
contain the IEEE-SA logotype. There will be occasional instances where
the bar will be cropped differently, for example on a CD or DVD
(Example 5).
Never create the IEEE-SA logotype - use only electronic art files and
templates provided.
Broadband over PowerlinesConference
Las Vegas Convention CenterDecember 5-7
Standards Developing Group
NANOTECHNOLOGY
IEEE STANDARDS ASSOCIATION
Our Membership:Who are they? Where are they?
Yan Zeng IEEE-SA Research Manager
1. Using the horizontal long logotype in a landscape format.
3. Using the horizontal long logotype without the IEEE logo in the bar graphic.
4. Using the horizontal long logotype with the IEEE logo in the bar graphic.
5. CD/DVD
2. Using the horizontal short logotype in a portrait format.
top eighth
top fifth
Nuclear Power Engineering and Technology
STDVU198978-0-7381-5342-1
Copyright© 2008 IEEEAll rights reserved
STANDARDS ARTICLES LINKS
IEEE-SA Visual Identity Guidelines10
Using theStacked Logotype
There is one stacked version of the IEEE-SA logotype, added to our
visual identity system to add flexibility. It is particularly useful when a
larger presence for the IEEE-SA logotype is required.
The examples on the left show the flexibility of the stacked logotype.
The basic rules however still apply:
• It should contain the IEEE logo whenever possible.
• Never recreate the logotype – use only electronic art files provided
• The logotype should be placed within the the upper fifth an
application.
• When using the logotype/bar graphic in nonstandard sized materials
or co-marketing materials, e.g. billboards or promotional items, you
will have the option to keep the IEEE logo in the bar or move it
elsewhere on the page - as long as it appears above the minimum
size of 1” wide.
• The bar graphic should not be used on its own - it should always
contain the IEEE-SA logotype. There will be occasional instances
where the bar will be cropped differently, for example on a CD.
IEEE-SA Visual Identity Guidelines11
There may be instances – particularly with premiums, where there is no bleed option. In these rare cases it is acceptable to have the blue bar float in the available space.
Additional example shown on page 14.
Using the IEEE wordmark
Occasionally there will be situations where we will require the IEEE-SA
wordmark be used separately from the logotype and bar graphic. Such
examples are, event shirts, or certain print pieces such as faxes, where
the bar may not translate well and appear as black box.
These situations will be rare and should only be a last resort. The full
IEEE-SA logotype should be used whenever possible.
The logotype should only be used in IEEE blue or black. If you can
reverse it out in white, or there is grayscale (tone), or four color printing
available, the full IEEE-SA logotype should be used.
When using the IEEE-SA wordmark on its own, the rules regarding the
the IEEE Master brand remain the same with some additions:
• Never recreate the logotype – use only electronic art files provided.
• The IEEE logo must appear on all IEEE-SA materials at least at
minimum size of 1” wide. In an IEEE-SA driven communication,
the IEEE logo should never be more than 150% the height of the
the IEEE-SA wordmark.
• Both the IEEE-SA wordmark and the IEEE logo must appear in the
same color - either both Blue or both black.
IEEE-SA Visual Identity Guidelines12
The IEEE-SA logotype should only be used in IEEE Blue or Black.
The example above show the minimum and maximum sizes of the IEEE logo in relation to the IEEE-SA wordmark in an IEEE-SA driven communication. Different rules may apply if it is an IEEE communication.
Minimum size:The minimum size that the IEEE-SA logotype should appear is .125” high.
.125”
Minimum size of 1” wide
Maximum size of 150% theheight of the IEEE-SA wordmark
Logotype misuses
There are many ways to misuse the IEEE-SA logotype.
The examples on this page show some typical ways the logo has bee
misused. However by simply following these guidelines and using only
the electronic art files provided, these kinds of misuses can be avoided.
DO NOT change the size proportion of logotype/bar
DO NOT use low contrast color for the logotype. When used in the bar, the logotype only appears in white.
DO NOT abbreviate the logotype
DO NOT place the logotype in a low visibility or awkward position within the bar graphic
DO NOT alter the shape of the bar graphic
DO NOT extend or alter the bar graphic
DO NOT combine elements of the IEEE-SA logotypes to create new logos or graphic devices.
DO NOT use the bar graphic as devicefor containing headlines or graphics.
DO NOT alter the size relationshipsbetween the component parts of the IEEE-SA logotype.
DO NOT alter the gradient colors
DO NOT shorten or alter the bar graphic gradients (use only downloaded art for smaller width applications)
IEEE-SA Visual Identity Guidelines13
DO NOT create new logos with the component parts of the IEEE-SA logotype or identity
DO NOT create new versions of the IEEE-SA logotype.
Introducing a new standard
CONFERENCE 2011
IEEE-SA Logotype and the IEEE logo
This page outlines the simple rules regarding IEEE-SA logotype and the
and the IEEE logo.
When placing the IEEE-SA and IEEE Master brand together on a
communications piece, there needs to be a standard size relationship
in order to maintain a consistency on materials and to ensure visibility
for both brands. The easiest way to do this is to use the artwork and
templates provided. Combining these with the simple rule that the
minimum size of the IEEE logo is one inch wide, and you cannot
go wrong.
There maybe situations where the IEEE logo is below one inch wide in
the IEEE-SA logotype – In these situations, simply place the IEEE logo
on the same page as the IEEE-SA logotype, no smaller than one inch
wide, but no larger than 150% of the height of the IEEE-SA wordmark
as described on page 12.
There may be other instances – particularly with premiums, where there
is no bleed option. In these rare cases it is acceptable to have the blue
bar float in the available space.
IEEE-SA Visual Identity Guidelines14
2010 Board of Governors
Typography
The way we use typography will define the look-and-feel, personality,
and perception of IEEE-SA communications. The approved typefaces
must be used in a consistent manner to build and guarantee brand
recognition. The Formata type family is the primary typeface and should
be used on all communications. This includes online usage where
possible – headers, static graphics, etc.
This typeface is available in many weights and styles that enable
you to create distinctions and hierarchies of information across all
communications. Formata has a uniform, open, and modern design
that ensures great legibility without being static and formal.
For internal documents created in Microsoft Office applications,
or for instances where Formata is not available, Verdana or Arial
should be used. These fonts are installed on all PCs.
Formata can be purchased from Fonts.com.
Formata - The IEEE Sans Serif TypefaceLight
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Regular
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Medium
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Bold
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Light Condensed
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Condensed
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Medium Condensed
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Bold Condensed
ABCDEFGHIJKLMNOPQRSTUVW
Light Italic
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Light Condensed Italic
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Condensed Italic
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Medium Condensed Italic
ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz
Bold Condensed Italic
ABCDEFGHIJKLMNOPQRSTUVW
IEEE-SA Visual Identity Guidelines15
PANTO
NE 301
5
PANTO
NE PROCE
SS C
YAN
PANTO
NE 348
PANTO
NE 368
PANTO
NE 261
2
PANTO
NE 200
PANTO
NE 158
PANTO
NE 123
Color
IEEE-SA Visual Identity Guidelines16
Color is a key component of the IEEE Standards Association visual identity system. The IEEE Standards Association uses the Bright Colors designated in the IEEE visual identity system.
These colors reflect the transformation and change that standards help bring about – the bright new day and future that our standards enable across thousands of companies and products, all over the world.
Color
The eight colors on this page, plus white and black, are the IEEE
Standards Association color palette. These are the ‘Bright Colors’ from
the IEEE visual identity. They reflect a vibrant and forward thinking
organization and represent the impact our standards have on the
world at large.
When appropriate, tints of these colors may be used, but the preference
is to use the full strength of the colors where possible. As described on
pages 19-22, the IEEE-SA photography style leverages these colors.
Color Palette SpecificationsUse CMYK colors when 4-color printing is available. Use Pantone colors
when printing with more than four colors or fewer than three colors.
Use RGB colors for screen-based applications, such as PowerPoint
presentations, HTML emails, and television monitors. Use hexadecimal
colors when creating web sites and any related applications, such as
banner advertisements.
PANTONE 3015 - IEEE BLUECMYK: C100 M31 Y5 K20RGB: R0 G102 B161HEX: #006699
PANTONE PROCESS CYANCMYK: C100 M0 Y0 K0RGB: R0 G159 B218HEX: #009FDA
PANTONE 200CMYK: C0 M100 Y66 K12RGB: R204 G18 B57HEX: #CC0033
PANTONE 158CMYK: C0 M64 Y95 K0RGB: R227 G114 B34HEX: #E37222
PANTONE 123CMYK: C0 M21 Y88 K0RGB: R253 G200 B47HEX: #FFCC33
PANTONE 2612CMYK: C70 M100 Y0 K5RGB: R107 G31 B124HEX: #6B1F73
PANTONE 348CMYK: C100 M4 Y87 K18RGB: R0 G133 B66HEX: #008542
PANTONE 368CMYK: C63 M0 Y97 K0RGB: R105 G190 B40HEX: #66CC33
IEEE-SA Visual Identity Guidelines17
ASSOCIATIONASSOCIATION
Visual Identity Guidelines
ImagesPhotography plays a vital role in expressing the IEEE-SA brand. Properly chosen photographs have the power to demonstrate both the vision of IEEE-SA and the impact our standards have. Our photography is more ‘ownable’ when the Bright Colors are used in the imagery to further reinforce our color palette.
Ongoing use of different images carrying our bright colors throughout our communications will, over time, establish a recognizable brand cue for IEEE-SA communications.
IEEE-SA Visual Identity Guidelines18
Four Rules of Our Photography
The main purpose of an image is toreinforce the IEEE Standards Association message. Select photos that help explain what standards do, what they are, and how they positively affect lives and the world in general.
Use both micro and macro shots. This means finding images that show the details of technology (e.g. patterns on a microchip), as well as expansive shots of larger items, or conceptually, the larger picture of how technology impacts our lives.
Combine the serious and the fun. The net result of our standards ranges from WiFi standards that enable friends to share a joke with others unwired, to the standards that govern electrical power infrastructures – and all points in between. The simple rule is the image should support this message.
Select modern subject matter to continue building our relevance.
Our photography is clean, simple,and uncluttered.
Choose images that are shot wide and with a background that evokes a feeling of expansiveness and the global nature of our standards. This allows for multiple cropping possibilities for various marketing materials. These types of images offer clear areas for copy, which helps maintain a clear, strong, uncluttered appearance.
Choose images that are crisp and sharp, with little blurring or selective focus. Also, look for long depth of field, with precise focus from foreground to background.
The use of color should be bold. Colors from IEEE-SA’s palette of Bright Colors should be prevalent in the image. This approach ensures high contrast to help our Bright Colors ‘pop’.
Please keep in mind that the IEEE-SA membership is global and so the imagery selected – in particular images of people – must clearly communicate our commitment to diversity by representing a variety of genders, ethnicities, ages, and environments.
Examples of appropriate photography choices are shown on the pages to follow.
1 2
43
IEEE-SA Visual Identity Guidelines19
IEEE STANDARDS
pg 20 Visual Identity Guidelines
PANTONE 158
PANTONE CYAN
PANTONE CYAN
IEEE-SA Visual Identity Guidelines20 2011 UPDATE
PANTONE 123
PANTONE 348
PANTONE 3015
PANTONE 158
PANTONE 2612
PANTONE 2612PANTONE 158
PANTONE 123
IEEE-SA Visual Identity Guidelines21 2011 UPDATE
PANTONE 123
PANTONE 200
PANTONE 348
PANTONE CYAN
PANTONE CYAN PANTONE 3015
PANTONE 368
IEEE-SA Visual Identity Guidelines22 2011 UPDATE
Usage examples
Web Application ExamplesTo the left are examples of how the IEEE-SA brand can be
communicated in an online application using the elements
described in these guidelines. Note the use of the bar graphic,
bold imagery, and the IEEE Blue accented with the Bright
Colors. All the elements come together to communicate
a sense of dynamic technology while clearly displaying
information within the web layouts.
IEEE-SA Visual Identity Guidelines23
Usage Examples
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Usage examples
Cover ExamplesTo the left are examples of how the IEEE-SA visual identity can
be used in print applications.
In all the examples we are combining the IEEE Blue, the Bright
Colors, and a single, bold image. All the elements come
together to communicate who IEEE-SA is as a brand.
Options A and B illustrate the use the Horizontal long logotype on a
typical 8.5’ wide cover. At this size the IEEE logo will be at it’s minimum
size of 1” wide..
In Options C and D we are using the Horizontal Short logotype.
In these examples, the IEEE logo is bigger than in options A and B.
These examples illustrate the flexibility within the system to make the
IEEE-SA logotype have more presence. Option C illustrates the use of
the IEEE logo at a larger size outside of the bar graphic, and Option D
illustrates the IEEE inside the bar graphic.
IEEE-SA Visual Identity Guidelines24
Standards Developing Group
NANOTECHNOLOGY
Membership Manual Your standards community for today and tomorrow
Updated Standards Lorem ipsum dolor sit amet
Sed ut perspiciatis unde omniSed ut perspiciatis unde omni
801.X Standards
Option A Option B
Option C Option D
Usage Examples
Inside spread
The example on this page shows how the colors, typography, and
imagery work together in a piece of print communication. Bold imagery
with plenty of color can serve as background for charts and graphs. The
chart example shown here illustrates how tints of the Bright Colors can
be used to help display information.
Imagery should be used sparingly and a simple image that helps explain
the message is preferred to a complex image.
IEEE-SA Visual Identity Guidelines25
Usage Examples
Students today... Engineers tomorrow
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mi, lacinia ornare auctor semper, convallis quis lorem. Integer at ante
id metus convallis vestibulum. Cras molestie ultrices tempor.
Nam et tortor id metus blandit luctus ullamcorper at mauris. Sed
luctus urna hendrerit dolor ornare blandit egestas mauris porta. Morbi
at urna turpis. Nulla facilisi. Integer vulputate eros sit amet risus
bibendum quis pharetra magna pellentesque. Morbi posuere justo
quis purus interdum ut.
Quisque in elit nunc, sit amet eleifend massa. Cras auctor dapibus
elit, vitae pulvinar dolor tristique et. Nulla ornare velit imperdiet tortor
volutpat mattis. Aenean felis purus, luctus id volutpat sit amet, ultrices
ut risus.
Maecenas venenatis velit eget sapien faucibus varius. Sed luctus urna
hendrerit dolor ornare blandit egestas mauris porta. Morbi at urna
turpis. Nam et tortor id metus blandit luctus ullamcorper at. mauris.
Sed luctus urna hendrerit dolor ornare blandit egestas.
Maecenas sed sem eu risus scelerisque ultricies. Donec risus lectus,
tincidunt id pellentesque et, malesuada a lacus. Etiam nulla odio,
viverra elementum tincidunt vitae, condimentum. Nam et tortor id
metus blandit luctus ullamcorper at. mauris. Sed luctus urna hendrerit
dolor ornare blandit egestas.
Lorem ipsum dolor sit amet, consectetur elit. Nam turpis mi, lacinia ornare auctor semper, convallis quis lorem. Integer at ante id metus convallis
vestibulum. Cras molestie ultrices tempor.
Nam et tortor id metus blandit luctus ullamcorper at mauris. Sed luctus urna hendrerit dolor ornare
blandit egestas mauris porta. Morbi at urna turpis. Nulla facilisi. Integer vulputate eros sit amet risus
bibendum quis pharetra magna pellentesque. Morbi posuere justo quis purus interdum ut.
Quisque in elit nunc, sit amet eleifend massa. Cras auctor dapibus elit, vitae pulvinar dolor tristique et.
Nulla ornare velit imperdiet tortor volutpat mattis. Aenean felis purus, luctus id volutpat sit amet, ultrices
ut risus.
Nam et tortor id metus blandit luctus ullamcorper at mauris
Maecenas sed sem eu risus scelerisque
ultricies. Donec risus lectus, tincidunt id
pellentesque et, malesuada a lacus.
Etiam nulla odio, viverra elementum
tincidunt vitae, condimentum at nisl.
Mauris vitae sem erat.
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Narrow formats
Narrow Width PrintThe examples on the left show two options of using the IEEE-SA
logotype on narrow width pieces such as a tri-folds or bookmarks.
Option A: Uses the Horizontal Short logotype, which in this case would
make the IEEE logo appear below its minimum size of 1” wide. In this
scenario, the IEEE logo must appear elsewhere on the communication
at least at the minimum acceeptable size of 1” wide.
Option B: Uses the Stacked logotype, which in this case allows the
IEEE to appear larger than its minimum size.
IEEE-SA Visual Identity Guidelines26
Option A Option B
Usage Examples
Option B
CD/DVD labelling
The examples on this page shows how the colors, typography, and
imagery work together on a small printed piece such as a CD or a DVD.
The examples show how the IEEE-SA visual identity system is effective
with or without imagery. When used, imagery should be in support of
the topic, and not obscure or interfere with the titles or other graphics.
The examples show best practices to follow whenever possible.
A CD/DVD template is available for download. The template will have
the bar graphic cropped as demonstrated in the example shown. This is
the only instance in which cropping the bar is acceptable.
IEEE-SA Visual Identity Guidelines27
Usage Examples
Nuclear Power Engineering and Technology
STDVU198978-0-7381-5342-1
Copyright© 2008 IEEEAll rights reserved
STANDARDS ARTICLES LINKSNuclear Power Engineering and Technology
STDVU198978-0-7381-5342-1
STANDARDS ARTICLES LINKS
Copyright© 2008 IEEEAll rights reserved
Usage examples
IEEE book cover examples: 4-color and 2-color printingTo the left are examples of how the IEEE-SA visual identity can
be used on IEEE book covers.
Where possible, four-color printing should be used on covers
and imagery should be used that is appropriate to the content
of the book. There will be instances where four-color printing is
not available. In these instances 2-color printing should be used
utilizing either IEEE Blue or black plus one of the bright colors
from the IEEE-SA color palette.
Example 1 shows the long horizontal long logotype, containing the
IEEE logo within the bar.
Example 2 shows the horizontal short logotype, containing the IEEE
logo in a two color printed cover.
IEEE-SA Visual Identity Guidelines28
Usage Examples
Wireless Networks Series
Published by Standards Information Network IEEE Press
Enabling Wireless Sensors with IEEE 802.15.4
José A. GutiérrezEdgar H. Callaway, Jr.Raymond L. Barrett, Jr.
Low-Rate WirelessPersonal Area Networks
SP1131
IEEE Std 493™ 2007(Revision of IEEE Std 493 -1997)
Published by Standards Information Network IEEE Press
IEEE Recommended Practice for the
Design of ReliableIndustrial and CommercialPower Systems
An IEEE Gold book
Example 1: Full color printing Example 2: Two color printing
Premiums
The most important considerations for premiums is that be readily
aligned with the IEEE-SA value proposition.
There are as always financial constraints, but with some consideration
and flexibility even the simplest item can help build the IEEE-SA brand.
The examples on this page show some possibilities of what can be can
be done with a little care and consideration.
Example 1 is a basic certificate. It picks up on the IEEE blue and has
the horizontal short logotype running across the width of the certificate
and within the watermark.
Example 2 is a basic seal. We have picked up the gradient from the
logo and added the year and the IEEE logo. Although this does braek
some guidelines, it is far preferable to a creating random graphics that
do not reinforce the IEEE-SA brand.
Example 3 is a simple plaque for a clock or a picture. In this case the
IEEE logo will be below minimum size in the bar on this type of
premium, so it is outside the bar.
Example 4 shows a small notepad and a larger one. In the smaller one
the IEEE logo will be below minimum size in the bar, so it is outside the
bar, however on the larger one it can remain in the bar.
IEEE-SA Visual Identity Guidelines29
2010 Board of Governors
Usage Examples
IEEE STANDARDS ASSOCIATION
IEEE STANDARDS ASSOCIATION
2011
1. Basic Certificate
2. Seal
3. Plaque
4. Notebook
The IEEE-SA wordmark
There will be certain applications that require the logotype be
separated from the bar graphic, such as event shirts, or certain
print pieces, e.g. faxes, where the bar does not translate well.
To the left are a few examples of the logotype applied without
the bar graphic.
IEEE-SA Visual Identity Guidelines30
Date___________
To: Fax No.
From: Fax No
Pages Including Cover _________
445 Hoes LanePiscataway, NJ 08854- 4141
xaFepytogoL derediorbmE htiw trihS
Usage Examples
Co-marketing usage
Co-marketing or co-branding can be complex. Each situation is different
and the appropriate solution is usually determind by common sense
and asking a few simple questions:
Who is our target audience?
Who is paying for the communication? If the costs are split, then the
party paying most of the costs usually has the final say on the content
and the lion’s share of the branding.
The examples on this page illustrate some simple solutions for IEEE
Standards Association co-marketing. The top row shows examples of
IEEE-SA led communications and the bottom row shows examples
where IEEE or another partner brand is the lead in the communication.
Note that in the latter group of examples, there may only be IEEE
branding and/or partner branding without the IEEE Standards
Association logo. These types of scenarios will depend on the particular
situation or communication.
IEEE-SA Visual Identity Guidelines31
Usage Examples
Partner Logo
Partner Logo
Content
Content Content
Partner Logo
AnotherPartner
AnotherPartner
Partner Logo
AnotherPartner
AnotherPartner
AnotherPartner
AnotherPartner
AnotherPartner
1. Examples where IEEE-SA is the lead brand
2. Examples where IEEE or a partner is the lead brand
AnotherPartner
AnotherPartner
Content
Content
What logo to use
4-color process logotypesUse the 4-color process logotypes when full color printing is available.
Grayscale logotypesUse the grayscale logotypes for black and white printing, e.g., in newspapers.
Black logotypesUse the black logotypes when grayscale or color is not available, e.g, embroidery or signmaking.
Single spot color logotypesUse the single spot logotypes when only one or two color printing is available.
Two spot colors logotypesUse the two spot color logotypes for more sophisticated two-color printing, e.g silkscreen printing
Screen logotypesUse the screen logotypes for online applications such as websites and banners.
PNG logosThe .png logos are used primarily for PowerPoint, but can also be used for online applictations.
Use of any of the bar graphics with or without the IEEE logo inside the bar graphic will be determined by the size and type of communication being produced and if the IEEE logo can appear larger than minimum size.
Available Logo Filesand Templates
IEEE-SA Visual Identity Guidelines32
All logo files
4-color process with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_4s.aiIEEE_SA_Bar_Graphic_short_lgtp_4s.aiIEEE_SA_Bar_Graphic_stacked_lgtp_4s.ai
4-color process with NO logotypeIEEE_SA_Bar_Graphic_long_4s.aiIEEE_SA_Bar_Graphic_short_4s.aiIEEE_SA_Bar_Graphic_stacked_4s.ai
Grayscale with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_gry.aiIEEE_SA_Bar_Graphic_short_lgtp_gry.aiIEEE_SA_Bar_Graphic_stacked_lgtp_gry.ai
Grayscale with NO logotypeIEEE_SA_Bar_Graphic_long_gry.aiIEEE_SA_Bar_Graphic_short_gry.aiIEEE_SA_Bar_Graphic_stacked_gry.ai
Black with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_k.aiIEEE_SA_Bar_Graphic_short_lgtp_k.aiIEEE_SA_Bar_Graphic_stacked_lgtp_k.ai
Black with NO logotypeIEEE_SA_Bar_Graphic_long_k.aiIEEE_SA_Bar_Graphic_short_k.aiIEEE_SA_Bar_Graphic_stacked_k.ai
Two spot colors with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_2s.aiIEEE_SA_Bar_Graphic_short_lgtp_2s.aiIEEE_SA_Bar_Graphic_stacked_lgtp_2s.ai
Two spot colors with NO logotypeIEEE_SA_Bar_Graphic_long_2s.aiIEEE_SA_Bar_Graphic_short_2s.aiIEEE_SA_Bar_Graphic_stacked_2s.ai
Single spot color with NO logotypeIEEE_SA_Bar_Graphic_long_1s.aiIEEE_SA_Bar_Graphic_short_1s.aiIEEE_SA_Bar_Graphic_stacked_1s.ai
Single spot color with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_1s.aiIEEE_SA_Bar_Graphic_short_lgtp_1s.aiIEEE_SA_Bar_Graphic_stacked_lgtp_1s.ai
Screen use with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_rgb.aiIEEE_SA_Bar_Graphic_short_lgtp_rgb.aiIEEE_SA_Bar_Graphic_stacked_lgtp_rgb.ai
Screen use with IEEE logotypeIEEE_SA_Bar_Graphic_long_rgb.aiIEEE_SA_Bar_Graphic_short_rgb.aiIEEE_SA_Bar_Graphic_stacked_rgb.ai
PNGs for Screen with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_rgb.pngIEEE_SA_Bar_Graphic_short_lgtp_rgb.pngIEEE_SA_Bar_Graphic_stacked_lgtp_rgb.png
PNGs for Screen with NO logotypeIEEE_SA_Bar_Graphic_long_rgb.pngIEEE_SA_Bar_Graphic_short_rgb.pngIEEE_SA_Bar_Graphic_stacked_rgb.png
Trifold BrochureBrochure_Letter_trifold_US.inddBrochure_Letter_trifold_A4.indd
Product BrochureProduct_Brochure_Letter_US.inddProduct_Brochure_Letter_A4.indd
LetterheadIEEE_SA_Letterhead_US.inddIEEE_SA_Letterhead_A4.indd
Folder
CD LabelIEEE_SA_CD_Label_4c.indd
Microsoft Office 2007 templates
LetterheadIEEE_SA_doc_template2007.dotx
PowerPoint:IEEESA_PowerPoint_Template2007.potx
IEEE-SA communications templates in both US and ISO sizes:Adobe InDesign CS4 templates
All template files
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