viva infographics - pubcon vegas 2015

@DavidWallace

VIVA INFOGRAPHICS!Presented by David Wallace: CEO - SearchRank

@DavidWallace

- Online Marketing Since 1997- Head Honcho @ SearchRank- Senior Editor @ Infographic Journal- Reside in Phoenix, Arizona- Empty Nester w/ 3 Kids & 4 Grandkids- Disney Fanatic- Roller Coaster Enthusiast- Love Cats- Love Infographics!!

WHO AM I?

@DavidWallace

OVER LAST SEVERAL YEARS, WE HAVE SEEN A

HUGE INCREASEIN VISUALIZED INFORMATION.

@DavidWallace

400% INCREASE

INLITERATUR

ESINCE 1990

@DavidWallace

9,900% INCREASEON THE

INTERNETSINCE 2007

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142% INCREASE

IN NEWSPAPERS

BETWEEN1985-1994

@DavidWallace

WHY INFOGRAPHICS KICK ASS!

@DavidWallace

THE FACTS: WHAT PEOPLE REMEMBER

Image Credits: neomam.com

@DavidWallace

POSTS WITH IMAGERY ARE 600 TIMES MORE LIKELY TO

RECEIVE ENGAGEMENT THAN THOSE THAT ARE

TEXT ONLY.

@DavidWallace

CATSRULETHE

INTERNET!

@DavidWallace

@DavidWallace

MY CATIS A

GRUMPYFACE

@DavidWallace

MY CAT IS A GRUMPY FACE

@DavidWallace

@DavidWallace

KISS DIDN’T BECOME “THE HOTTEST BAND IN THE WORLD” BECAUSE OF THEIR MUSICAL TALENT!

IT WAS THE “VISUAL ASPECTS”OF THEIR LIVE SHOWS.

@DavidWallace

TYPES OF INFOGRAPHICS

Static Animated

Video Interactive

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UGLY INFOGRAPHICS

@DavidWallace

NO MATTER HOW GOOD THE IDEA, POOR DESIGN

WILL KILL THE EFFECTIVENESS OF AN

INFOGRAPHIC.

@DavidWallace

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DO NOT SKIMP ON DESIGN!

VERY RARELY CAN YOU GET

SOMETHING FOR FREE OR NEXT TO

NOTHING AND HAVE REAL SUCCESS!

@DavidWallace

Shot on a Budgetof $400,000

John Hedger OriginallyPaid Only $1,000

Made About $45 Millionin 1st Year!

@DavidWallace

IN “DEVELOPMENT HELL” FOR MANY

YEARS.

$150 MILLION BUDGET

HAS GROSSED OVER $374 MILLION TO

DATE!

@DavidWallace

PROMOTE, PROMOTE, PROMOTE!

“PUBLISH IT AND THEY WILL COME” DOES NOT

ALWAYS WORK!

TAKE ADVANTAGE OF YOUR SOCIAL

NETWORKS TO ATTRACT EYEBALLS.

@DavidWallace

PROPER SYNDICATION TO SOCIAL NETWORKS

THERE IS A RIGHT WAY &A WRONG WAY TO SHARE!

- LINK BACK TO ORIGINAL CONTENT

- INCLUDE SHORT DESCRIPTION

- UTILIZE HASH TAGS

- INCLUDE IMAGES

- CALL OUT INFLUENCERS

@DavidWallace

SOCIAL NETWORKS: TWITTER TIPS

FOR OLDER INFOGRAPHICS, RETWEET

RELATED TO CURRENT TRENDS

EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES

OF THE DAY

EXPERIMENT WITH TWEETS THAT HAVE

IMAGES VS NO IMAGES

IF INFOGRAPHIC REFERENCES COMPANY OR

INDIVIDUAL, INCLUDE@ REFERENCE

@DavidWallace

SOCIAL NETWORKS: PINTEREST TIPS

CONSIDER PINNING A CROPPED VERSION OF

INFOGRAPHIC

LINK BACK TO YOUR ORIGINAL POST TO HELP

DRIVE TRAFFIC

POST INFOGRAPHICS TO TOPICALLY RELEVANT

BOARDS

INCLUDE A SHORT TITLE / DESCRIPTION OF THE

INFOGRAPHIC

@DavidWallace

SOCIAL NETWORKS: TUMBLR TIPS

ADD 2 TO 3 TAGS IN THE TAG FIELD, INCLUDING THE

TAG #INFOGRAPHIC

LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY

INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR

GENERATED URL

INCLUDE A SHORT TITLE / DESCRIPTION OF THE

INFOGRAPHIC

@DavidWallace

REPURPOSING CONTENT

@DavidWallace

REPURPOSE #1: SPLICE & DICE

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REPURPOSE #2: CONVERT TO TEXT

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REPURPOSE #3: CONVERT TO VIDEO

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REPURPOSE #3: CONVERT TO VIDEO

@DavidWallace

REPURPOSE #4: UPDATE (IF APPLICABLE)

@DavidWallace

REPURPOSE #4: UPDATE (IF APPLICABLE)

@DavidWallace

REPURPOSE #4: UPDATE (IF APPLICABLE)

Title here

“Internet Trends of 2015”

“Cyber Monday 2014”

“Social Media Cheatsheet for 2014”

“Fashion Rules For 2014”

“2014 Interior Design Trends”

“Spooky Halloween Statistics”

“Hidden Costs of Thanksgiving”

“Christmas by Numbers”

“Valentine’s Day By The Numbers”

“Presidential Fun Facts”

@DavidWallace

CASE STUDY 1 - Published November 2014

- 2k+ Pins

- 137 Facebook Likes

- 107k Stumble Views

- 7,628 Page Views (# 4 June - Sept)

- 545 Links / 10 DomainsInfographics Are Still The Gift That Keeps on Giving!

@DavidWallace

- Published April 2012

- 620+ Pins

- 3.7k Facebook Likes

- 165k Stumble Views

- 4,509 Page Views (# 10 June - Sept)

- 109 Links / 11 DomainsInfographics Are Still The Gift That Keeps on Giving!

CASE STUDY 2

@DavidWallace

- Published April 2014

- 105k+ Pins (77k in 2014)

- 694 Facebook Likes (538 in 2014)

- 614k Stumble Views (447k in 2014)

- 25,006 Page Views (# 2 June - Sept)

- 3,007 Links / 39 DomainsInfographics Are Still The Gift That Keeps on Giving!

CASE STUDY 3

@DavidWallace

KEY TAKEAWAYS- Visual content will only continue to grow

- Infographics kick ass!

- Don’t compromise on infographic design elements

- Promote on your own social networks

- Repurpose infographics in a variety of ways

@DavidWallace

THANK YOU!

Download This Presentation at http://www.slideshare.net/searchrank/