local search mobile las vegas michael dorausch pubcon
DESCRIPTION
Presentation for my Local Mobile Session at PubCon Las Vegas. Not the same as being there (since a lot was discussed not on slides) but should give you an idea of what was covered.TRANSCRIPT
Local Search & Mobile 2012
Presented by:Michael Dorausch, DC
@chiropractic
#reachoutReach out to desktop shoppers and on the go mobile
users.
#howto• identify web/mobile savvy consumers.• motivate & reward those consumers.• determine what mobile devices are used to locate
businesses.• improve odds of being there when people are searching
via mobile.
Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
#desktop
#desktop
#mobile
#mobile
#identifySmall businesses will benefit from training employees to
ask mobile search related questions.
#incentifyMotivate, reward, and provide incentives to those mobile
savvy consumers with compliments, contests, prizes, and givaways.
Reviews
Reviews
#monorail
Q: What model mobile phone do you
have and who provides the default
map app on it?
Q: What model mobile phone do you
have and who provides the default
map app on it?
Q: What model mobile phone do you
have and who provides the default
map app on it?
#mapsMap your opportunities.
#maps• Casinos• Lodging• Shopping• Directions
#maps• Casinos• Lodging• Shopping• Directions
#get-it-nowIf the search query originates from
mobile, best (quality) may lose to nearby (location).
Q: When searching for pizza from your mobile, do you seek best or closest?
Q: When searching for pizza from your mobile, do you seek best or closest?
• @lyndseo: Closest pizza place name that I recognize
• Closest=location• Recognize=branding• Location + brand = FTW!
Location+Branding+Trust
• closest=location• recognize=branding• reviews=trust• Must have 2 of 3 to Win!• 3 of 3 Wins BIG!
#summary• Not every search is suited for mobile (ie: Doctors)• Use mobile for location based choices (how far do I want
to walk/drive?)• Our responsibility to improve search results• Google does it• Ask for help from customers• Don’t obsess on the cool stuff
#mobile
#mobile
#mobile
Get Connected• @chiropractic• [email protected]• http://michaeldorausch.com/• http://planetchiropractic.com/