vlogging workshop

Vlogging Workshop 11:30a - 1:15p

@faintstarlite @dcrmom @jendisjournal@audreymcclellan @extraordmommy

Wednesday, February 10, 2010

Why add video?

Adds additional storytelling element

Gives you access to personally communicate with your community

Your audience will ‘get to know’ you in a way that isn’t possible via the written word

Wednesday, February 10, 2010

What you should know...Companies are looking for women with video editing skills

You can demonstrate a skill or create a how-to

Videos are easy & effective SEO boosts

You can make money. Cha-ching!

It’s never been easier2006 Time Magazine Person of the Year cover

Wednesday, February 10, 2010

(comScore Video Metrix)

31 billion video views

84.8% of the total US Internet audience

average duration of video: 4 mins

(comScore Video Metrix)

November ’09 saw a record-breaking 170 million Americans viewing video online, which breaks down to:

Wednesday, February 10, 2010

80% of people watch a video when it is on a website

52% will take action after watching a video

...in case you didn’t catch that

(that is very impressive to marketers!)(comScore Video Metrix)

Wednesday, February 10, 2010

Amazingly, web videos do not only consist of this:

Wednesday, February 10, 2010

Decisions, Decisions

Wednesday, February 10, 2010

Hardware Options

1. Price point

2. Desired use (will you be indoor in low lighting?)

3. How will the video be viewed? (4:3 SD or 16:9 HD)

4. The kind of storage system you want to deal with (SD cards, hard drives or tapes)

Wednesday, February 10, 2010

Tapeless Pocket Cams

Flip Video $99

Kodak Zi8 $179

Creative Vado $99

photos: CNet.com

Wednesday, February 10, 2010

Tapeless Camcorders

JVC Everio (SD card) $299

Sony Handycam HD (SD card) $349

photos: CNet.com

Wednesday, February 10, 2010

Tape Camcorders

Canon ZR850 (Mini-DV) $199

Canon HV30 HDV (Mini-DV) $799

photos: CNet.com

Wednesday, February 10, 2010

Prosumer Attachments

photos: flickr.com/photos/localmotion

fancier lens & shotgun mic(mic input + shoe required)

Wednesday, February 10, 2010

You don’t want to buy anything?

Chances are you’ve already got video capability...

Wednesday, February 10, 2010

Other devices

Webcam (internal)

Webcam (external) $20+

Digital camera Cell phones

iPod nanoWednesday, February 10, 2010

Software Options

1. System limitations (PC vs Mac) + memory

2. Price point

3. How fancy-shmancy are you going to edit

4. Know your end game - selling videos usually requires HD exporting capabilities

Wednesday, February 10, 2010

PC

Windows Movie Maker (free)

Pinnacle Studio HD $49

Corel VideoStudio $59

photos: CNet.com

Adobe Premiere Elements $79 Adobe Premiere $799Wednesday, February 10, 2010

Mac

iMovie (free)Final Cut Express $199

Final Cut Pro $999

photos: CNet.com

Wednesday, February 10, 2010

Hosting

syndicate using:Wednesday, February 10, 2010

8 rules to vlog by

Wednesday, February 10, 2010

1. Plan ahead: use notes or an outline to stay on point

practice a few times before turning the camera on so you can feel how it will flow

http://www.flickr.com/photos/witheyes/121527260/

Wednesday, February 10, 2010

2. Keep the camera steady!do.not.move.the.camera. - if you pan around it will look like a bad home videouse a tripod or lean against something to stay steadytoo much motion makes footage unwatchable

http://www.flickr.com/photos/cdtwigg/3669965665/

Gorilla Tripod$20

Wednesday, February 10, 2010

3. Audio can make or break youbest case scenario: use an external micnext best: be within 5ft of the camera with little background noisemake sure the room isn’t too empty or you’ll echo

http://www.flickr.com/photos/drurydrama/4266958089/

Logitech USB mic$20

Blue Snowball condenser$79

Wednesday, February 10, 2010

4. Pay attention to lightinguse natural daylight whenever possibleset up lights if needed (just make sure it’s not blinding you or creating creepy shadows)

http://www.flickr.com/photos/jasonalley/4201691549/

Portable Work Lights$30

Wednesday, February 10, 2010

5. Location, location, location!de-clutter your backgroundhave something to look at, don’t sit in front of a white wall - it’s boringfilm outside (remember rule #4)change it upuse a green screen

http://www.flickr.com/photos/chanc/1490625922/Wednesday, February 10, 2010

6. Show or demonstrate what you’re sayingcut to relevant footage or photosuse props... they’ll keep viewers engaged

http://www.flickr.com/photos/bobeirasa/2263070305/Wednesday, February 10, 2010

pretend the camera is a friend you like to gossip with, it’ll help you to talk more naturallylook up slightly, it’s more flatteringenhance emotional response: show lots of energy + passion (pick topics you have a passion for & it’ll show)

http://www.flickr.com/photos/fotologic/435457697/

7.

Wednesday, February 10, 2010

8. Keep it short.

...how short? as short as possible.

the sweet spot for attention span is < 2minhttp://www.flickr.com/photos/84299143@N00/2969603246/

Wednesday, February 10, 2010

You’re not alone. How you’ll look on camera

What’s happening in the background

The process being too time-consuming

Being critiqued publicly

Learning new tech stuff

At first, you might worry about...

Start simple. Practice. Learn. Discover.http://www.flickr.com/photos/spine/419733435/

Wednesday, February 10, 2010

Not camera ready?Use voiceover

Film someone else

Do a slideshow or stop-motion

Video screen captures (you can even interview via Skype by using a program to record the video conversation)

http://www.flickr.com/photos/pinksherbet/3984189865/

Wednesday, February 10, 2010

Release formsEspecially if you plan to make any money off your videos, getting release forms signed is a must.

Individuals

Locations

Copyrighted material

The fine print:

Wednesday, February 10, 2010

CopyrightsEverything in the known universe is copyrighted. Including:

MusicTV showsMusic videosVideos of live concertsPerformancesMovies and trailersCommercialsPhotos

The fine print:

...these socks

Wednesday, February 10, 2010

Improving your skills

Wednesday, February 10, 2010

5 angles that tell a story...

1. Start with a close-up action (the money shot)Then answer the viewer’s questions for them...

2. Who is performing the action? (cut to face)3. Where is s/he? (wide angle of the location)4. What is s/he looking at? (over the shoulder)5. Anything else going on? (side shot)

Wednesday, February 10, 2010

Growing your audience

Wednesday, February 10, 2010

Tip #1: Video placementPros

Cons

- More views + engagement- SEO: Videos come up in Google - Community sites often take YouTube links- Universality: people know how and DO share & embed- Easy integration & autoposting - Comments: WordPress Genki plug-in - Partner Program

- Lack of demographic focus- Mean, ugly internet trolls

Wednesday, February 10, 2010

You get 3 shots to load your video up with searchable keywords. Get it right and you’ll consistently gain viewers...

1. Title

2. Description

3. Tags

Tip #2: Keywords

Tag your heart outSearch for related popular videos and piggyback on their success to become

the related videoBe strategic & use current events + popular searches to your advantage

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Tip #3: Grab their attentionEveryone knows to be responsive to comments and messages - with video it's no different

Create video responses

Apply videos as responses

Be on the pulse of hot topicsYour thumbnail matters!

Make people want to click.

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Wednesday, February 10, 2010

Use the share / embed feature

Autopost your content

Use annotations

Add friends on YouTube, then share content with them

Be featured (don’t be afraid to send links to your videos around!)

Tip #4: Spread the word

Annotation: a pop-up with a call to action

Wednesday, February 10, 2010

Tip #5: Building CommunityParticipate in communities:

SayItFaceToFace.comMom Vloggers ClubVloggerHeads.com

Get other people involved via interviews + collaboration videosAgree to cross-promote with friendsCreate mashups (video mix)Pay to have your video promoted

Wednesday, February 10, 2010

Tip #6: Generating $$$

Create content for a website

Ads (preroll, 1/3 footer, “brought to you by”, player skin)

Sponsor + company partnership

Reviews for money

For a contest, live show, or as part of earning reward points like on MomTV & ExpoTV

*Start asking for compensation now

http://www.flickr.com/photos/amagill/3366720659/Wednesday, February 10, 2010

other ways to make a profit...

Hosting events

Brand spokesperson

Consulting services

Wednesday, February 10, 2010

Q&A

Wednesday, February 10, 2010