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WE CREATE BRANDSTHAT STAND OUT ON SHELF,ADAPT TO CONSUMER TASTES,AND KEEP WINNING CUSTOMERS.

How do you turnan everyday stapleinto an everyday

indulgence?

Start by understanding your consumersWe pair category and consumer insights with branding and design expertise.This results in stronger relationships with your retailers and consumers.

1 Retail andCompetitive Audit

6Creative Brief 2 Management andTrade Interviews

5Brand PositioningWorkshop

3 Consumer Research

4 Brand OpportunityMapping

VOICEBOXDISCOVERYPROCESS

STEP 1

Develop & defi ne an inspiring brand positionWe determined the Clover brand needed to separate itself from the competition by celebrating the sustainable yet indulgent culinary tradition of Sonoma.

Welcome to Clover Country

ORGANIC LOCAL KNOWLEDGEABLE

We produce quality dairy products that honor our familyfarms, the environment and the community we serve.

Brand essence

Brand mission

Brand pillars

Brand expression

STEP 2

Speak confidently with one unified regional voiceThe new Clover Sonoma naming configuration and brandmark cements Clover’s Northern California roots while also resonating with out-of-state markets.

STEP 3

Create cohesive branding but be uniqueacross multiple segmentsOur design system for Clover encompasses multiple dairy sub-categories including milk, yogurt, kefir, ice cream, butter, eggs, cheese, specialty and seasonal products.

MULTI-SEGMENTDESIGN SYSTEM

EXTENDS TO

120PRODUCTS

STEP 4

Lead the category through indulgenceProving that “dairy alternative” is no match for indulgence, our Cream-on-Top redesign increased consumer share of the category, even as most yogurt brands decline.

OVER

15%INCREASEIN SALES

STEP 5

Invigorate a mainstream categorywith a bold choiceWe celebrated the bold choice of local flavor and helped Clover expand ice cream distribution to 300 additional stores.

DRAMATIC

40%INCREASEIN SALES

STEP 6

The results speak for themselves

• Our new packaging system was extended to over 120 SKUs.

• Clover Sonoma saw a 40% increase in ice cream sales since the launch of the new brand.

• While the entire yogurt category is in decline, Clover Sonoma’s Cream-on-Top sales increased by 15-20%

• Clover Sonoma ice cream expanded distribution to an additional 300 stores.

• 7dairy milk SKUs have been accepted into 3 entirely new geographic markets.

Our Process Our Clients

Contact Us

DISCOVERY

IMPLEMENTATION

CONCEPTING

STANDARDIZATION

Brand StrategyCompetitive AuditBrand PositioningConsumer Research

Identity DevelopmentConcept ExplorationNaming & CopywritingConsumer Testing

Design RefinementProduct SegmentationPackage ExtensionPhotography & IllustrationMechanical Production Sean Ziegler

General Manager & Partner(415) 999 4400sean.ziegler@voiceboxsf.com

Jacques RossouwCreative Director & Partner(415) 235 9137jacques.rossouw@voiceboxsf.com

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