web 2.0: internet marketing for non-profit organizations

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Web 2.0: Internet Marketing for Non-Profit Organizations. May 5 th , 2011. .com. The World Wide Web Roadmap. WEB 4.0. Sensors to gather information. Learning Web. WEB 3.0. Profile creation based on behaviors and activities. Artificial Intelligence Modular web applications - PowerPoint PPT Presentation

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Web 2.0: Internet Marketing for Non-Profit Organizations

May 5th, 2011

.com

Static

Social Networks

Semantic Web

Learning Web

Read-only materialOnline Guest booksClient-serverPersonal pagesAdvertising

Information sharingParticipationWeb based communitiesPeer to peerPersonal blogsWord of mouth

Artificial Intelligence Modular web applications Advanced computer graphics

Sensors to gather information

Web site connectivity to database application (s)

Video sharing Social Media User Generated Content

The Intelligent WebNatural Language processing Integration and combination of data

Profile creation based on behaviors and activities

WEB 1.0

WEB 2.0

WEB 3.0

WEB 4.0

The World Wide Web RoadmapThe World Wide Web Roadmap

Traditional Media Internet Marketing

One-to many communication model One-to-one or many-to-many communication model

Mass marketing Individualized marketing

Monologue Dialogue

Branding Communication

Push Marketing Pull Marketing

Segmentation Communities

Understanding the new mediaUnderstanding the new media

Marketers doing marketingMarketers doing marketing

TelemarketingTelemarketingConferencesConferences

Print AdsPrint Ads

Flyers , BrochuresFlyers , Brochures

TradeshowsTradeshows

Direct mailingDirect mailing

TV and Radio adsTV and Radio ads

People blocking marketingPeople blocking marketing

SPAMSPAM

Blocked numbersBlocked numbers

No ads televisionNo ads television

No ads radioNo ads radio

Caller displaysCaller displays

New technologyNew technology

• Promotion

• Awareness

• Branding

• Support

• Relationship building

• Content dissemination

• Participation

• Collaboration

Internet Marketing objectivesInternet Marketing objectives

The Social Network The Social Network LandscapeLandscape

Your Web 2.0 Website

Internal Blog

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

What is Search Engine OptimizationWhat is Search Engine Optimization

Top 10 SEO TechniquesTop 10 SEO Techniques

How does Google Work?How does Google Work?

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Qwerty uiop lkjh gfdsa zxcv bn mklo ujhdy thsarth sh ncdt osney qweta shu enc odi nuyts lpaldj sjyispla

Qwerty uiop lkjh gfdsa zxcv bn mklo ujhdy thsarth sh ncdt osney qweta shu enc odi nuyts lpaldj sjyispla

Qwerty uiop lkjh gfdsa zxcv bn mklo ujhdy thsarth sh ncdt osney qweta shu enc odi nuyts lpaldj sjyispla

Qwerty uiop lkjh gfdsa zxcv bn mklo ujhdy thsarth sh ncdt osney qweta shu enc odi nuyts lpaldj sjyispla

Search Engine Database

Search Engine Database

Rank first in the first pageRank first in the first page

Content Quality and Quantity

Traffic Rank

Rating/importance/popularity

3 criterias to be number 13 criterias to be number 1

1- Your Internal Blog1- Your Internal Blog

Your web 2.0 website

Internal Bloga

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

• Why Blog:Search Engine Results

• What to blog:Share your Knowledge

• Where to Your Internal Blog

• How to blogBe yourself

• When to blogWhenever you can

• What Next?Comments…

2- Other Blogs2- Other Blogs

Your web 2.0 website

Internal Bloga

Back links

Video Websites

Viral Marketing

Other Websites

RSS Feeds

Other Blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

3- Video websites3- Video websites

Your web 2.0 website

Internal Bloga

Back links

Video Websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

4- Viral Marketing4- Viral Marketing

Your web 2.0 website

Internal Bloga

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

You – 1You – 1Your Friends – 5

Their Friends – 25And so on...125

6253,125

15,62578,125

390,6251,953,1251,953,125

5- Other websites5- Other websites

Your web 2.0 website

Internal Bloga

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

6- Rss Feeds6- Rss Feeds

Your web 2.0 website

Internal Bloga

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

7- BackLinks7- BackLinks

Your web 2.0 website

Internal Bloga

BackLinks

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

8- Articles repositories8- Articles repositories

Your web 2.0 website

Internal Bloga

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

9- Social Networks9- Social Networks

Your web 2.0 website

Internal Bloga

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

10- Direct Communications10- Direct Communications

Your web 2.0 website

Internal Bloga

Back links

Video websites

Viral Marketing

Other Websites

RSS Feeds

Other blogs

Articles repositories

Social Networks

Direct Communications

Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications

Internet Marketing Action PlanInternet Marketing Action Plan

• Youtube Bounceback

• Push «Send» and get traffic

• Facebook Push

• Twitter Blog Bounce

Youtube BouncebackYoutube Bounceback

Second biggest Search EngineSecond biggest Search Engine

28.1% of all searches in the Google network happened on Youtube

Youtube BouncebackYoutube Bounceback

What does all that stuff mean?What does all that stuff mean?

• Youtube Bounceback means you bounce the people back from your videos into your website

• Which means every video that you post to Youtube should have a clear «Call to action»

• Clearly tell them what you want them to do.

• Here is what I’m offering to you and here is what I need you to do…

• Place a call to action on your video, before it starts

• Place a bounceback call to action in the description as well

• Place an anotation on the video before it starts to promote your other videos

• Take traffic from Youtube and send them where you want.

Youtube BouncebackYoutube Bounceback

What to do to rank higher and get more traffic?What to do to rank higher and get more traffic?

• Primary keyword phrase in your title

• Primary and secondary keywords in the description

• Primary and secondary keywords in your «Tags»

• Encourage people to comment on the video

• Encourage people to «favorite» the video

• Drive as many viewers to your videos as possible

• Encourage people to click on «like» or «Thumbs up» for your video

• Link to your videos from external sites and blogs with primary phrase in your anchor text

The higher you get, the more traffic you will getThe higher you get, the more traffic you will get

Push Send and get trafficPush Send and get traffic

E-mail marketingE-mail marketing

Curiosity in the subject line: Simple Steps to Electrify Your Marketing Message.

Bold Statements in the subject line: Let's have dinner at La Queue de Cheval tonight.

Controversy in the subject line: The government should pay for all healthcare services.

Shock factor in the subject line: Cigarettes Are Eating You Alive

Facts in the subject line: 47% of SME’s owners use the internet to market or advertise their business.

Humor in the subject line: An expert is someone who takes a subject you understand and makes it sound confusing.

Strong calls to action in the content:Download The 10 Biggest Mistakes companies do on Facebook.

Risks reversals and guarantees in the content: Buy with confidence with a 30 day money back guaranteed.

Get people to open your e-mails…HOW?Get people to open your e-mails…HOW?

Get people to take action after they open your mail?Get people to take action after they open your mail?

Facebook 2010 YearbookFacebook 2010 Yearbook

Facebook PushFacebook Push

You can have only one profile page with a limited of 5000 friends

You can have unlimited fan pages as you would like

Facebook is very viral and it works throughout communities

You can protect content that only fans can watch it.

You can create unlimited events

Facebook is well optimized for Search Engines and all content is indexed in Google

Facebook PushFacebook Push

Facebook PushFacebook Push

Facebook PushFacebook Push

Facebook PushFacebook Push

Facebook PushFacebook Push

Facebook PushFacebook Push

Facebook PushFacebook Push

“What are you doing?” in 140 characters or less

Followers receive updates on their homepage

Permission based marketing

How does Twitter work?How does Twitter work?

How does Twitter help you?

Direct communication tool for your businesses

• Comment on important daily topics• Post questions for quick answers • Answer others’ questions to establish credibility and expertise• Comment on others’ posts• Create links to your website or blog• Network with like-minded people

How to find the right people on Twitter?

Search box

Who are they following

How to get people to follow you?

• Follow them• Post some good tweets right before following someone else• Complete your bio• Add your twitter feed to your blog or other social media profiles• Reply to people other people you are following, especially if they’re not following you

Thank YouByron BiggsChief Executive OfficerMayday Global Solutions Inc.

Office: (514) 400-7775Mobile: (514) 502-6752bbiggs@e-mayday.comwww.e-mayday.com

Visit ourInternet Marketing Platform

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