webinar download: darian's top 6 fundraising tips

Top SixFundraising Tips

September 19, 2013Darian Rodriguez Heyman

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First, a little about FirstGiving…We believe in expanding the world of online giving

FirstGiving is a peer – to – peer online fundraising platform for nonprofits and their supporters. We process donations securely, provide powerful communication tools, reporting, and event registration.

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How this webinar works

A link to the slides and recording will be sent after the webinar

Ask your questions during the webinar by typing them in the question box on the right side of your screen

Use the hashtag #FGWebinar to tweet about this webinar @Firstgiving.

We’re listening!

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Tip 1: Stage a Thank-a-Thon

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Tip 2: Never Submit

a Cold Grant

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• Warm it Up:–Secure an Invitation–The Pasta Test

•Programs & Positioning

Tip 2: Never Submit

a Cold Grant

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–Dollar Amount–Deadline–Jedi Mind Trick

Tip 2: Never Submit

a Cold Grant

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Tip 3: Map Donations to Impact

• Think Incrementally

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“People Don’t Give To You, They Give Through You”

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Tip 4: Make Your Donation Button Shine

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3 Tweaks:–Donate–Defaults–Impact

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Get Out of Your Own Way

•3-Click Rule

Tip 4: Make Your Donation Button Shine

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Tip 5: Create and TapYour Social Network

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•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar

Tip 5: Create and TapYour Social Network

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•Twitter 130 Characters•FB < 80 Characters•URLs vs. Bit.Lys•Emoticons Rock! :)

Tip 5: Create and TapYour Social Network

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•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM

•Weekends Vs. Weds!

Tip 5: Create and TapYour Social Network

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•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize & Retweet

Tip 5: Create and TapYour Social Network

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Think 50/50

Tip 5: Create and TapYour Social Network

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Tip 5: Create and TapYour Social Network

Tip 6: Apply for a Google Grant

www.Google.com/grants

A Note onTin Cup Fundraising

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Be a part of the FirstGiving Community

Facebook: facebook.com/firstgivingTwitter: @firstgiving

Online Fundraising blog: info.firstgiving.com/blog

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Interested in learning more about FirstGiving?

Contact our Online Fundraising Consultants:

Email: sales@firstgiving.comTelephone: 617-542-0010 x 4

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We’re All in This Together

darian@SM4NP.org Twitter: @dheyman

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