[webinar] how to use social media to grow your local presence online and offline

Social and Local Trends

93%Of consumers begin on a

search engine

75%Of searchers never scroll past the first page of search results

waterfront condos in hotlanta

PEOPLE LOVE SOME ONLINE SEARCH

Search used to be a strictly desktop affair.That ship has already sailed...

local search volume is growing exponentially@ 50% every year!

1 billion local searches

1.5 billion local searches

2.3 billion local searches

3.45 billion local searches

a month in 2009

2010

2011

2012

The Power of

LocalMobileSearch

Get on the MAP: Local Search & Businesses

Searchers looking for businesses online believe that local search results are more relevant and trustworthy than paid or general search results

61%Consider local search

results to be morerelevant

58%Consider local search

results to be moretrustworthy

An increasing number of local business searchers expect to find consumer reviews

Of all those who submit reviews, most have done so in the past 30 days.

of local searchers use social media to conduct local searches.

15%

91%

37%30%

25%

Social Media Used for Local Search

14%

Targeted, hyper-local keywords

Relevant content to support keywords

Address and contact info prominent

SEO friendly CMS

Indexable listings

1. Optimize website(s) for local

Google Maps (most important)

Yelp

Bing Local

Yahoo Local

Best of the Web Local

3. Get citations, “online references” 4. Become an inbound marketer

2. Claim your business listing

GETTING STARTED ON LOCAL SEARCH CHECK LIST

Local Blogs

Hyper local blogs

Locally focused directories

Industry focused directories/blogs

Focus locally

Make a plan

Analyze your progress

Be consistent and don’t stop

Social and Local Tools

KEYWORD RESEARCH- FOCUS ON LONG-TAIL

Be Useful