wednesday september 22 nd , 2010 12pm est / 9am pst

Wednesday September 22nd, 201012pm EST / 9am PST

Grassroots & Word of Mouth Marketing

Lists current employment opportunities in all aspects of the Home Performance industry, including openings for energy auditors, field technicians and administrative staff. There is no charge for job seekers to view listings or post profiles and resumes.

To register, visit:

http://jobs.efficiencyfirst.org

Employers who wish to post job openings must be current members of Efficiency First

www.efficiency.org/member-benefits• 2011 ACI Conference Discount: $150 off the regular attendee registration fee

and $50 off the early-bird registration• Electric and Gas Industries Association: Free first-year membership, including

discounts on business insurance, employee benefits, payroll processing and collections and debt recovery

• TruTechTools.com: A 3% discount off the best price for all products online, and other benefits like added rewards points and invitations to private sale days

• Energy Conservation Institute: 5% off MSRP prices for tools and equipment and 10% off prices for hands-on training courses

• Right Brain Branding: Complimentary Web site performance review• EnergySavvy.com: Web Referral Service: 50% discount on activation fees

• Give Something Back: Office supplies with prices 5-15% lower than the national chains.

• Home Energy Magazine: 20% discount• Green Builder Magazine: 10% discount

Member Benefits

In order to create a strong industry and be successful we need to build everywhere.

To RSVP follow this link:http://salsa.wiredforchange.com/o/6062/p/salsa/event/common/public/?event_KEY=19524

Please join us on a conference call tomorrow, 09/23/10 We will discuss the work Efficiency First is doing at the state and regional levels around the country, share some thoughts about ways to increase local efforts and ask for your ideas and feedback.

When: September 23rd @ 12noon eastern/ 9am pacific Where: Call Number: 712-432-0075, Access Code: 260284#

Growing the Industry in all 50 states

Join the HOME STAR Coalition

If you have not already joined the HOME STAR coalition please take a few moments to do so:

http://HOMESTARcoalition.org

Tim Pedersen | President & Creative Director

Right Brain Branding Consultants

Grassroots Marketing for Maximum Results

Grown from the soil of people's hard necessities

Grassroots:

•Jay Conrad Levinson

The Father of Guerilla Marketing

Hone in on your Public Speaking Skills

Write an Article

Send off Season Promotions/Gifts

Up the Buzz Factor

Catch them by Surprise

Catch them by Surprise

Catch them by Surprise

Infiltrate the Stacks

Kill them with Kindness

Jump into Social Media

So what are the Secrets?

The Secrets

The Secrets

The SecretsSEO

FOLLOW UP!

The Secrets

the key…AUTOMATE

The Secrets

• Constant Contact• iContact• Right Brain Email

Automate - Emails

• HootSuite • Tweetdeck

Automate - Social Media

•SendOut Cards

Automate - Direct Mail

Courtland Weisleder | PresidentGreener Dawn

“There is a new dawn rising, and it’s greener than you ever imagined.”

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2 Focal Points Today

1. Marketing:

The process by which companies create customer interest in goods or services

2. Return on Investment:

A performance measure used to evaluate the efficiency of an investment

Measuring your Return on Investment

Marketing

Old School:• Search the newspapers and visit the

dealership

New School:• People on average spend 6 hours

researching cars online before they step into a dealership. The same will happen for solar & energy efficiency

Measuring your Return on Investment

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Marketing

Old School:

• Paying fees to advertise using TV, Newspaper, Radio, Mailers, Door Hangs

New School:

• Lead Generation paying only on a per lead basis or cost per application basis

Measuring your Return on Investment

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Marketing

Old School:

• Eyeballs have diminished drastically in this group due to instant information resulting in advertising noise

New School:

• Marketing campaigns with a strong offer & call to action then create a referral program

Measuring your Return on Investment

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Marketing

Old School:

• Waiting on your phone to ring and hoping that your messaging strikes an audience

New School:

• Twitter, Facebook, Blog, Diggit, Articles, Advertorials, You Tube, Bitley, SEO

Measuring your Return on Investment

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Return on Investment

Old School:• Spend $2,000 monthly on a diverse mix

of TV, newspaper, door hangs and penny savers

New School:• Spend $500 on marketing utilizing lead

generation measures to track and monitor the number of leads created

Measuring your Return on Investment

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Return on Investment Closing Rates:

• Percentage of leads that are converted into sales

Cost per Sale/ Advertising:• Total advertising dollars spent divided

by # of closed dealsGross per deal:• Typically would like to see gross being

8-10x’s more than what spent

Measuring your Return on Investment

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Return on Investment

Typical lower margin industries: • 10-15% of gross profit spent on

advertising

If you gross $2,000 on an Energy Efficiency retrofit • May be happy spending $200-$300 in

advertising for that sale

Measuring your Return on Investment

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Return on Investment

• Closing rates vary on the quality of the opportunities that you generated or purchased.

• Cost per lead does not matter, only closing rates and cost per sale

Measuring your Return on Investment

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Be a Winner in your Market!

• Become internet savvy and utilize the many tools that are now becoming mainstream

• Word of mouth is still vital as well as referral programs

• Track your marketing efforts and lead generation

• Push dollars towards your best ROI and cost per sale

Measuring your Return on Investment

Corbett Lunsford | Tech. Dir.GREEN DREAM GROUP, LLC

Q & A

Questions???

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Courtland Weisleder | Presidentcweisleder@greenerdawn.com

Phone: 858-345-1679www.greenerdawn.com

Contact Information

Tim Pedersen | President & Creative Directortim@rightbrainstudio.com

Phone: 919-929-2342http://www.RightBrainStudio.com

Corbett Lunsford |Tech. Directorcorbett@greendreamgroup.com

Phone: 773-271-5310www.GreenDreamGroup.com