welcome to design-thinking: motivate culture and inspire ......design thinking: motivate culture and...

Welcome to Design-Thinking: Motivate Culture and Inspire Action

• While you are waiting….

• Think of a project you need to address with a creative solution.

• Please write it down.

T E M P L A T E

Design Thinking: Motivate Culture and Inspire Action

Co-presented by Camron Gnass, Founder of Traction

Sue Radwan, Owner, Leading Edge Mentoring

Learning Objectives

• Participants will understand the five steps of human-centered design thinking through illustrations.

• Participants will be able to apply the steps of human-centered design thinking to their work projects.

What’s Your Creative Project?

This Photo by Unknown Author is licensed under CC BY

How Many Associations Develop New Ideas

1. What is the problem/gap? 2. Use gut instincts and

common-sense decision-making

3. Often driven by trying to understand “why” the problem exists.

Begin with a Helicopter View

• Problem solver must change his or her perspective

• “Think out of the box” • Goal: Perceive the

component parts of the problem and focus on their interrelationships.

Desired Outcome

Your design should be: • human-centered • insight-driven • needs-based • responsive to emotions,

motivation, context, constraints

• attainable but not prescribed

Step #1: Scan the Environment Use a creative brief (see example) 1. In one sentence describe the desired outcome for the project/challenge. 2. Define your creativity challenge 3. Situation Analysis 4. The Resistance 5. Target Audience(s) 6. Communication Strategy 7. Competition 8. Project Plan

a. What is the tone and style of the solution? b. Are there specific situations to avoid in this challenge?

9. Key Metrics From Josh Linkner’s Disciplined Dreaming

What level of the system are you working on?

BEWARE: You May Be Dealing with Interdependent Systems! • What levels of your system does

your creative challenge involve? • What are your desired outcomes

for each involved level?

Human Centered Design Thinking

Empathize Ideate

Define

Test Retest

Proto-type

Human-Centered Design Thinking

• Learn about the audience for whom you are designing…

• Demographics AND Emotional Experience

Questions you could ask 1. Tell me about a time when you

experienced a… • a conference that “blew you

away”? • you joined a group and the

process of joining “blew you away”?

• you bought something and the process “blew you away”?

• you had a memorable experience in your association that “blew you away”?

2. What elements made the event/process so special?

3. What conditions needed to exist for this special moment to occur?

Empathize

• Construct a point of view that is based on user needs and insights

Define

• Brainstorm and come up with creative solutions

Ideate

• Build a representation of your ideas to show others

Prototype

• Return to your original user group and test your ideas for feedback.

Test/ Retest

Human-Centered Design Thinking