what ad agencies want for location enhanced advertising

What advertisers want from location based providers

Dirk Shaw, SVP – Digital Influence

2

Where does Digital Influence fit in @ Ogilvy

3

http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg

Why are we getting excited about location based services.

4

Augment traditional advertising and PR

5

A new way to extend loyalty.

6

Bridges retail with point of sale.

7

It allows us to do really cool stuff.

8

How can you help?

Make it sell

Make it reward

Make it easy

Make it seamless

9

Make it sell

10

But we need to increase relevance.

11

Move from anonymous “check in” to tailored experience.

12

Tailor content based on data. Not simply what peers think..

13

• Affinity..

Make point of sale redemption more accessible.

14

Make it reward

15

Extend existing programs. Not create new ones.

16

Use data to reward people based on what they are interested in.

Recommended rewards near you

20% off all things in the cycling department

17

Use new methods besides transactions to earn rewards.

18

Make it easy

19

Each location can have dozens of platforms to manage check in data

20

Better way to manage location content across platforms.

Location based content management

21

Location analytics beyond check in. 

22

Make it Seamless

23

Connecting GPS with in store location.

24

25

26

27

In Summary

Looking for better ways to increase relevance of location based offers.

Extend existing rewards programs with new interactions.

We would rather focus on high value services then managing data.

We are always seeking new partners to do cool things with.

28

CONTACT

Dirk Shaw

Senior Vice President, 360 Digital Influence

MOBILE +1404.931.5173

EMAIL dirk.shaw@ogilvypr.com

BLOG dirkshaw.com

TWITTER @dirkmshaw