what is your brand's social media diet?

Hi guys, This is CoyCOY CABALLES

Social Media Manager, Globe TelecomChairman, Events Committee, Philippine Blog

AwardsVideo Blogging for 3 years

Blogging for 7 years

Who in here is still actively using

?

Years ago, most of us only had

as our social networking site

BUT NOW WE HAVE ALL THESE

might be over or even undernourished.

You Your Brand

What is your brand’s

SOCIAL MEDIA DIET?

APPETIZER

DRINKS

MAIN COURSE

DESSERT

Today’s Menu

APPETIZERFacts and statistics that

will build your social media appetite .

Is there a social media demand for brands?BRAND: I have an official

website or portal. That should be enough.

MYTH

Have you visited an official brand/company website in the last 6

months?

Which of the following have you done with your social networking profile?

Have you ever joined a brand community online?

13

Reaching 95% social media participationin the Philippines

It’s no wonder that we have been named theSocial Networking Capital in the World

> Facebook: 93.9%> Twitter: 16.1%> LinkedIn: 1.9%> Internet Use: 29.7%

We are truly marked for greatnessin the social media space

APPETIZER

DRINKS

MAIN COURSE

DESSERT

Today’s Menu

DRINKSWhat is the right mix of

channels for your campaign? The drinks you serve will

depend on the kind of party you’ll host.

PUBLISH + BROADCAST

In the last few centuries, the role of marketing campaigns

was only to:

BOOKSNEWSPAPERS

TELEVISIONRADIO

BROADCAST + PUBLISH

+ ENGAGEMENT

BROADCAST PUBLISH ENGAGEMENTPRODUCT PUSH

EVENT LIVE UPDATES

LOCATION-BASED

VIDEOSPHOTOSPRESS

RELEASES

INFLUENCER PROGRAMCONTESTSHASHTAG

CAMPAIGNS

SOCIAL MEDIA BASIC ROLESEach role still has several subroles.

You have to choose the right mix of conversations online for your

campaign.

How do you choose the right mix?

What is the Party? PIN DOWN YOUR CAMPAIGN OBJECTIVE

Who is coming? IDENTIFY THE ROLES OF SOCIAL MEDIA TO ACHIEVE THAT OBJECTIVE 

Select the Drinks. CHOOSE THE BEST CHANNELS FOR THAT ROLE

SAMPLE CAMPAIGN

CAMPAIGN OBJECTIVE: Massive Awareness

ROLE OF SOCIAL MEDIA: Launch a Viral Campaign

BEST CHANNELS: Twitter (Hashtag Campaign),

Facebook (Promo), Blogs

SAMPLE CAMPAIGN

CAMPAIGN OBJECTIVE: Remind Consumers to Buy

ROLES OF SOCIAL MEDIA:  Location-Based Marketing, Frequent Updates

BEST CHANNELS: Foursquare (Tips), Twitter (Hourly Updates)

SAMPLE CAMPAIGNCAMPAIGN OBJECTIVE: Educate

ConsumersROLES OF SOCIAL MEDIA:  Publish

mechanics and answer inquiriesBEST CHANNELS: Portal,

Twitter/Facebook (Customer Support)

APPETIZER

DRINKS

MAIN COURSE

DESSERT

Today’s Menu

MAIN COURSESocial Media Content. So good –

you just wanna share!

CONTENT ala KING

Why is Content King?Starts a conversation

Creates links, interactions, PageRank and EdgeRankCompels people to share which leads to more visibility

CONTENT ala KING

Chicken, Beef, Pork or Fish? Content is available in the

following format:VIDEOS TEXT IMAGES LINK

GAMES AUDIO

CONTENT ala KING

Who cooks? Content creators:Publishing industries, media, businesses, brands

YOU

CONTENT ala KINGThe Recipe. Tips in creating

content:Create Quality, Sharable, Findable Content

Make use of your Expertise.Provoke Emotions.

Ask for Content.

APPETIZER

DRINKS

MAIN COURSE

DESSERT

Today’s Menu

DESSERTThe carrot. The sweetener.

The cherry on top.

How do you reward your community?  

SWEET REWARDSUse your own products as carrot

Offer exclusivity to your fansGive time to listen & respond to commentsRecognize individual fans and feature them

Enable fans to do good and contribute to a cause 

Final Step

MEASURE YOUR WAIST

MEASURE YOUR WAIST

BASIC MEASUREMENTS

No. of Followers / Fans / Likes / SubscribersNo. of Comments

No. of SharesNo. of Retweets / Reblogs

No. of Links / Blog MentionsViews

MEASURE YOUR WAIST

ADVANCED MEASUREMENTS

Clout / Influencer ScoreResponse / Resolution Rate

Share of VoiceInteraction RateSentiment RatioSocial Media ROI

MEASURE YOUR WAISTTIPS IN MEASUREMENT

Experiment with your tools.Accuracy of measurement will depend on these (usually free) tools’

algorithms. Make sure you acid test before you use in your campaigns

Always contextualize your measurements.Identify timeframe and worth of investment to

properly gauge the significance of your results.

Be your own benchmark.Improve by beating your own social media

record.

Have a Healthy

SOCIAL MEDIA Lifestyle!

Follow Us in Social Media

PERSONALBLOG: CoyCaballes.tumblr.com

TWITTER: @CoyCaballesFACEBOOK: Facebook.com/Coy.Caballes

SourcesThe Socialisation of Brands, Wave 5 by Universal

McCannOpen Forum

http://www.openforum.com/articles/4-creative-ways-to-reward-your-facebook-fans

24/7 Wall St.

http://247wallst.com/2011/05/09/the-ten-nations-where-facebook-rules-the-internet/

*Images are from various sources.