what startups need

WHATSTARTUPS NEED

COLOGNE DEC 15. 2016

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VIDAR ANDERSEN • STARTUP FOUNDER • EDUCATOR • INNOVATION ADVISOR

FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATES

FIRST THINGS FIRST: WHAT

IS A STARTUP?

STARTUPS ARE NOT SMALLER VERSIONS OF

LARGER COMPANIES

A COMPANY IS A PERMANENT ORGANISATION

DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE

BUSINESS MODEL IN A PREDICTABLE AND STABLE

ENVIRONMENT

STARTUPS ARE NOT THE SMB

OF THE FUTURE

ASK A VC IF THEY WILL FUND AN SMB? LULZ!

STARTUPS ARE POTENTIAL

EXPONENTIAL ORGANISATIONS

A STARTUP IS A TEMPORARY ORGANISATION

DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE

BUSINESS MODEL IN AN ENVIRONMENT OF

EXTREME UNCERTAINTY

STARTUP =

GROWTH- Paul Graham, Founder YCombinator

EXPONENTIAL GROWTH

WHAT STARTUPS

NEED

GREAT PRODUCTTHAT SOLVES A REAL PROBLEM OR NEED

SHOULD BE A NO-BRAINER

WHAT STARTUPS NEED

GROWTH USERS WoW, CUSTOMERS, MAU,

MRR, AARRR, ENGAGEMENT, RETENTION, CACvsLTV, ETC…

STARTUP = GROWTH

WHAT DOES STARTUPS NEED?

CUSTOMERS

CACVSLTV+MRR+RETENTION

WHAT STARTUPS NEED

USERS

AND ENGAGEMENT

WHAT STARTUPS NEED

ACCESS TO (SMART) CAPITAL

PRE-SEED, SEED & SERIES A

WHAT STARTUPS NEED

ACCESS TO (SMART) TALENTS

CO-FOUNDERS & EMPLOYEES

WHAT STARTUPS NEED

ACCESS TO KNOWLEDGE

(TEH INTERNETZ)STANDING ON SHOULDERS…

WHAT STARTUPS NEED

ACCESS TO MENTORS

(EXPERIENCED FOUNDERS)

NOT PAID CONSULTANTS

WHAT STARTUPS NEED

ACCESS TO CHANNELS

PHYSICAL & DIGITAL

WHAT STARTUPS NEED

ACCESS TO SUPPLIERS

DEPENDENCIES

WHAT STARTUPS NEED

ACCESS TO FACILITIES

DEPENDENCIES

WHAT STARTUPS NEED

ACCESS TO (SMART) BOARD

MEMBERSNOT JUST ANYONE

WHAT STARTUPS NEED

WHAT STARTUPS DO

NOT NEED

A CLASSIC FAIL

SOLUTION IN SEARCH OF A

PROBLEM

WHAT DOES STARTUPS NOT NEED?

HEY, LET’S TALK… FOREVER

DISTRACTIONS

WHAT DOES STARTUPS NOT NEED?

ANOTHER MEETING! YAY!

WHAT STARTUPS DO NOT NEED

NOT OK DISTRACTION: “CORPORATE FISHING EXPEDITIONS”

FUNDING != VICTORY

SUCCESS THEATRE

WHAT STARTUPS DO NOT NEED

WHAT?

CORPORATE PARTNERS

WHAT STARTUPS DO NOT NEED

WHAT?

SMB PARTNERS

WHAT STARTUPS DO NOT NEED

“Partnerships for early stage startups are BULLSHIT!”

- Guy Kawasaki

STARTUP “CONSULTANTS”

ADVISORS / MENTORS INSTEAD

WHAT STARTUPS DO NOT NEED

PUBLIC SERVANTS CONFUSING

SMALL BUSINESSES WITH STARTUPS

CANNOT HELP STARTUPS

WHAT STARTUPS DO NOT NEED

CREDIT INSTITUTIONS CONFUSING

SMALL BUSINESSES WITH STARTUPS

CANNOT FUND STARTUPS

WHAT STARTUPS DO NOT NEED

DUMB INVESTORS WITH A**HOLE

TERMSCANNOT RAISE NEW ROUND

WHAT STARTUPS DO NOT NEED

DUMB FOUNDERSACCEPTING

A**HOLE TERMSWRONG PRECEDENCE

WHAT STARTUPS DO NOT NEED

GOVT. HELPMARKET RULES

WHAT STARTUPS DO NOT NEED

WHAT DOES A STARTUP

CLUSTER NEED?

You can use this model to rate your own cluster using the “traffic light” principle

WHAT DOES A STARTUP

COMMUNITY NEED?

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