what startups need
TRANSCRIPT
WHATSTARTUPS NEED
COLOGNE DEC 15. 2016
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VIDAR ANDERSEN • STARTUP FOUNDER • EDUCATOR • INNOVATION ADVISOR
FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATES
FIRST THINGS FIRST: WHAT
IS A STARTUP?
STARTUPS ARE NOT SMALLER VERSIONS OF
LARGER COMPANIES
A COMPANY IS A PERMANENT ORGANISATION
DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE
BUSINESS MODEL IN A PREDICTABLE AND STABLE
ENVIRONMENT
STARTUPS ARE NOT THE SMB
OF THE FUTURE
ASK A VC IF THEY WILL FUND AN SMB? LULZ!
STARTUPS ARE POTENTIAL
EXPONENTIAL ORGANISATIONS
A STARTUP IS A TEMPORARY ORGANISATION
DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE
BUSINESS MODEL IN AN ENVIRONMENT OF
EXTREME UNCERTAINTY
STARTUP =
GROWTH- Paul Graham, Founder YCombinator
EXPONENTIAL GROWTH
WHAT STARTUPS
NEED
GREAT PRODUCTTHAT SOLVES A REAL PROBLEM OR NEED
SHOULD BE A NO-BRAINER
WHAT STARTUPS NEED
GROWTH USERS WoW, CUSTOMERS, MAU,
MRR, AARRR, ENGAGEMENT, RETENTION, CACvsLTV, ETC…
STARTUP = GROWTH
WHAT DOES STARTUPS NEED?
CUSTOMERS
CACVSLTV+MRR+RETENTION
WHAT STARTUPS NEED
USERS
AND ENGAGEMENT
WHAT STARTUPS NEED
ACCESS TO (SMART) CAPITAL
PRE-SEED, SEED & SERIES A
WHAT STARTUPS NEED
ACCESS TO (SMART) TALENTS
CO-FOUNDERS & EMPLOYEES
WHAT STARTUPS NEED
ACCESS TO KNOWLEDGE
(TEH INTERNETZ)STANDING ON SHOULDERS…
WHAT STARTUPS NEED
ACCESS TO MENTORS
(EXPERIENCED FOUNDERS)
NOT PAID CONSULTANTS
WHAT STARTUPS NEED
ACCESS TO CHANNELS
PHYSICAL & DIGITAL
WHAT STARTUPS NEED
ACCESS TO SUPPLIERS
DEPENDENCIES
WHAT STARTUPS NEED
ACCESS TO FACILITIES
DEPENDENCIES
WHAT STARTUPS NEED
ACCESS TO (SMART) BOARD
MEMBERSNOT JUST ANYONE
WHAT STARTUPS NEED
WHAT STARTUPS DO
NOT NEED
A CLASSIC FAIL
SOLUTION IN SEARCH OF A
PROBLEM
WHAT DOES STARTUPS NOT NEED?
HEY, LET’S TALK… FOREVER
DISTRACTIONS
WHAT DOES STARTUPS NOT NEED?
ANOTHER MEETING! YAY!
WHAT STARTUPS DO NOT NEED
NOT OK DISTRACTION: “CORPORATE FISHING EXPEDITIONS”
FUNDING != VICTORY
SUCCESS THEATRE
WHAT STARTUPS DO NOT NEED
WHAT?
CORPORATE PARTNERS
WHAT STARTUPS DO NOT NEED
WHAT?
SMB PARTNERS
WHAT STARTUPS DO NOT NEED
“Partnerships for early stage startups are BULLSHIT!”
- Guy Kawasaki
STARTUP “CONSULTANTS”
ADVISORS / MENTORS INSTEAD
WHAT STARTUPS DO NOT NEED
PUBLIC SERVANTS CONFUSING
SMALL BUSINESSES WITH STARTUPS
CANNOT HELP STARTUPS
WHAT STARTUPS DO NOT NEED
CREDIT INSTITUTIONS CONFUSING
SMALL BUSINESSES WITH STARTUPS
CANNOT FUND STARTUPS
WHAT STARTUPS DO NOT NEED
DUMB INVESTORS WITH A**HOLE
TERMSCANNOT RAISE NEW ROUND
WHAT STARTUPS DO NOT NEED
DUMB FOUNDERSACCEPTING
A**HOLE TERMSWRONG PRECEDENCE
WHAT STARTUPS DO NOT NEED
GOVT. HELPMARKET RULES
WHAT STARTUPS DO NOT NEED
WHAT DOES A STARTUP
CLUSTER NEED?
You can use this model to rate your own cluster using the “traffic light” principle
WHAT DOES A STARTUP
COMMUNITY NEED?
+ANDERSEN & ASSOCIATESINNOVATION & GROWTH THROUGH SCIENCE + ENTREPRENEURSHIP
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