what was that? product idea
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8/9/2019 What Was That? Product Idea
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[ what was that? ]Evan Jacobs, Blair Fleming 2009
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EchoBoomers Peoplebornroughlybetween1975-1990 TendtoconRnuebuyingtrendsofparents MaterialisRcandEntertainment-Loving Technology-Adept
TVLovers&MusicEnthusiasts SpecificallypopularTV
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PerformedthroughZoomerang.com hXp://www.zoomerang.com/Survey/survey.zgi?
p=WEB2293JSDF6EP&store=1
DatacollecRoninprocess Preliminaryresultsshowaninterestinthesiteconcept(73%)
AXempRngtocaptureafull100responsesforthepaperanalysis
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MigraRonofContentfromTVtoWeb WebsitessuchasHulu,Surhechannel
WidespreadAvailabilityofInformaRon DigitalMusicFormatsnowthestandard
(MP3,AAC(Apple)vs.CDs/adio)
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TVfanaRc.com unssmallblog-typesub-siteswithpopularshowsandcast,music,videosetc.
Heardontv.com UsersubmiXedinfo,clunkyinterface
Tvshowmusic.com
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Magazinecosts(cost,circulaRon,CPM) NewYorker,1Rme,1pg,4color=$114,760.00
CirculaRon=1,043,931,CPM$109.93
NewYorker,96Rmes,1inch,4colors=$3,481.00CirculaRon=1,043,931,CPM$3.33
Ellemagazine,1Rme,1/3page,color=$63,000CirculaRon=1,000,000,CPM$63
Entertainmentmagazine,1Rme,page,color=$90,000CirculaRon=1,800,000,CPM$5
TVguideMagazine,1Rme,page,color=$110,000CirculaRon=3,700,000,CPM$29.7
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Sample1ad
Zoomerangcosts(cost,circulaRon,CPM)
1yearunlimitedservice$199.00
Pop-upadcosts(cost,circulaRon,CPM) $375,100,000,000CPM3.75
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HumorousYoutubeVideos ProducRoncostscouldbeminimalsinceYoutubevideosdontneedsnazzyspecialeffects
BuzzAgency Presselease
PNewswire.com,$680+ PWeb,~$300
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PrimarilythroughroyalResonmusicpurchases
AdverRsingfromTVNetworksforshows Tuneinto[show]next[Rme]!(Bannerad) EmbeddedtrailersfromTVnetworksforshows
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