what you need to know about penguin 3.0

What You need to Know About Penguin 3.0

Google’s search engine algorithms are a closely guarded secret. Nobody knows exactly how they

work or what they do, and that’s not an accident. Because Google is worried about potential

abuse of its search system, it doesn’t make its exact mechanisms available to the public.

However, SEO experts have been able to work out a set of optimization best practices that work

for sites looking to improve their rank. Following these guidelines, an SEO pro can help boost

your site to higher visibility.

These best practices must shift with Google’s priorities. Since Penguin 3.0 is the latest round of

updates from Google, it’s important that SEO strategies change to match.

Penguin 3.0 is the first update in a while from Google. And while it doesn’t make too many

massive changes, it contains enough small modifications to trip up existing search priority

protocols. The new algorithms are designed to further punish low-quality backlinks (such as

those generated by cheap backlink creation

service) and to highlight sites offering high-

quality content to visitors. The only way to

fix a Penguin 3.0 penalty is to fix your

backlinks; an SEO expert can help you with

figuring out which are bad, which are good,

and how to remove or update the offending

links.

It’s a bit more complicated than polishing up

bad links. Removing links, though good for

the long run, may still result in a reduction in

traffic even after Google removes any lingering penalties. Thus, the main way of succeeding

with Penguin is cleaning up your bad links while simultaneously revamping your content and

building new, healthy links. When all of these things are done in unison, your site will see better

search performance and will be far less likely to garner a Google infraction.

For more information or questions about Penguin 3.0 and/or about SEO please contact us at

(888) 523.2926 or visit www.LadSolutions.com.