who we are - cogmat – digital media marketing agencycogmat.in/cogmat_digital-credentials.pdfwho we...

Who We Are...

CogMat, formed in 2010, is an independent digital media outfit with operations in Mumbai and Hong Kong with over 30 clients and a 50 member strong workforce.

Strong advocates of focusing on creating relevant and contextual “brand stories” for consumers to closely identify with, we help in cutting through the clutter.

We’re consciously paving the way for an “integrated” communication approach and deem it necessary to work towards marrying offline communication with a brand’s online activities.

“Cogito Ergo Sum”

We think therefore we are!

What we do...

Social Media Marketing

Web Development

Search Engine Optimization

Search Engine Marketing

Application Development

Online Reputation Management

Some brands we have worked with...

Our WorkSMM CampaignsE-commerce & Web DevelopmentSEO&SEMBanner Development

Campaign: 101 Uses of Gadgets without Quick Heal

Social Media Activation on Facebook and Twitter

Industry: IT Security and Anti-Virus Space

Quick Heal

Quick Heal is one of the leading Anti-virus Brands in the India and the World with a turnover of more than 2.5 Billion INR.

Brief: To create mass awareness about Quick Heal’s Mobile Security Products for Smart Phone users, tablets and phablets, educating them on the importance of using an anti-virus and security software.

Solution: The Approach was different, we wanted to imbibe "humour" into our exercise and that's how 101 Uses of Gadgets without Quick Heal was born.

DVC’s Launched and Promoted to drive the message

youtube.com/watch?v=VpiZ890QGx8youtube.com/watch?v=mDp-n8qtufQyoutube.com/watch?v=9g4V-EmgzFAyoutube.com/watch?v=K4PQE1lccvAyoutube.com/watch?v=VpiZ890QGx8

The Micro-site aggregated all Content and acted as the Information point for the 5 Contests executed on Twitter and Facebook

Interactive YouTube

Tab

Interactive Social FeedInteractive

Icons for Navigation

Populated the Memes that were Circulated across the Web

Seeded, invited and moderated User Generated Memes

Media Mentions and Worldwide Trends

Also featured on

A fresh revenue stream for Quick Heal – Social Media

It was observed that Quick Heal now not only got increased traffic on their website on social media but also that Twitter became the 6th in terms of revenue generated.

6th

20th

Achievements

More than 89 mnImpressions on the

Twitter Contests executed

2 Hashtags trended Globally

#BeforeTheInternet#AdayWithoutInternet

More than 100,000 Visits to the Microsite

Featured in more than 15 Publications

including TOI and Campaign Asia

Creation of a 1283 @101usesofgadgets

Strong Community on Twitter in 5 weeks

Creation of a 81,000+ Strong Fan Base for

the Campaign

Increase in Positive Interaction and

Engagement by 213.4%

For the first time Digital Videos were

converted and published as TVC’s

The Campaign totally received more than

128 mn impressions in 5 weeks

Industry – Aviation

Campaign - #LetsGoDutch

Digital Media Activation on Facebook, Twitter, YouTube and Web

KLM #LetsGoDutch

Thought : Leveraging the similarity between going Dutch and the Dutch identity of the brand to take the brand to the next level.

Objective: Engage audiences who travel internationally and try to induce them to fly KLM WITHOUT giving free tickets

Where?

Promotes travel

Gives a boost to travelers

KLM -enabler for

European Travel

Brand Recall

?

Target Audience

Engaging the correct Target Audience

Engaging the correct Target Audience

Travel Blogger Travel Blogger Lifestyle Blogger Lifestyle Blogger Travel Blogger

Travel Blogger Travel Blogger CEO of an agency Travel Blogger

Engaging followers during the contest

Engaging followers during the contest

Signature Creatives

Creatives

Creatives

Creatives

Industry – Aviation

Campaign - #ColorTheWorld

Social Media Activation on Facebook and Twitter

KLM #ColorTheWorld

KLM Airlines, now part of Air France is one of the leading European Airlines. Both the Airlines now fly from more than 20 locations from India

Brief: To create a Holi Activation for the Brand to help its positioning as the preferred Airline for Indians to European & certain North American Destinations

Color

TravelIndia Cultures

KLM

Solution:

Activation on Facebook and Twitter

Signature Creatives were created to celebrate the festival. The brand’s initial reluctance to deploy themed hygiene creatives was overcome by meeting their exacting quality standards

Twitter Activity: A Real Time Image Quiz on Twitter where we picked cities and places around the world and connected them to colors that were significant in their Culture

The Campaign

Facebook Activity – Users were asked to Upload a Picture of their Holi Celebrations and asked to Connect it with a Travel Destination that is as colourful as the Image uploaded

The Campaign Continued

Creative Posts on Twitter and Facebook

Achievements

1,257,000+ Impressions on

Twitter

165 Followers added Organically in One

day

#ColorTheWorldtrended for an

entire day in India

Reached more than 3 lakh users on Facebook and

Twitter

More than 3,000+ entries and

Endorsements on Twitter and Facebook

Industry - Electronic Retail

Campaign - 1,00,000 Thank You’s

Live StreamedOnline – Offline Integration

Vijay Sales

Vijay Sales is an Indian electronics retail store chain based out of Mumbai. It is headquartered in Kandivali, Mumbai. Vijay Sales was started as a small TV showroom at Mahim by Nanu Gupta in 1967

Brief: To Celebrate the achievement of reaching 100,000 Fans on Facebook

Solution: We got the Employees of the Brand to virtually Thank each and every Fan! More than 100,000 Thank you’s in the span of 9 hours!Broadcast live over YouTube and the Brand’s Facebook Page

100K

Vijay Sales – 100,000 Thank You’s

UGC – A Fan Made Video specially for the Vijay Sales team!

https://www.youtube.com/watch?v=kkd6qWF1L5s

Covered as one of the top 40 Digital Campaigns for the year 2013 by Afaqs!

Achievements

6,57,000 Impressions on

Twitter

7,500 Fans Added on a Single Day

Organically!

@Vijaysales was trending in Mumbai

for 6 Hours!

@Vijaysales was trending in Mumbai

for 6 Hours!

675 tweets generated in under 6 hours on Twitter

Featured on AfaqsDigital@work as one of the top 40

Case Studies in 2013

Industry - IT Consultancy/CSR

Campaign – TCS IT Wiz #Cipher

Social Media Marketing

TCS IT Wiz

TCS IT Wiz, India's biggest IT Quiz for schools, was started, in 1999 for students studying between class 8- 12.Today TCS IT Wiz has become a national benchmark in the inter-school quizzing circuit for the level of research, the intensity with which teams compete and the sheer participation number it draws.

Brief: To engage with a very technologically aware audience and increase interactions with them

Solution: #Cipher uses cryptography to encrypt questions based on technology, which the participant must decrypt to answer. A series of #Ciphers are planned each leading to the next, over the span of the TCS IT Wiz season. #Cipher is takes place on the platforms of Facebook and Twitter.

#Cipher

What is #CIPHER?• An online treasure hunt conducted over the TCS IT Wiz social media properties

• The hunt and clues are predominantly technology based

• It has #Ciphers as anchors, allowing a chain of interconnected clues, hints and waypoints-each pointing to the next...

Creatives

Creatives

Achievements

Organic Growth of 400+ followers on

Twitter over 4 weeks

#TCSITWiz received over 15,000

Mentions over 3 events and 4 weeks

Over 200 Unique Entries in #Cipher

Contests

*Note: #Cipher is an ongoing campaign

Results Expected*

Industry - Clothing

Social Media Marketing

Web Development

Mufti Jeans – Social Properties

Mufti Jeans - Website

SocialBakers.com Global Statistics

Mufti is among the “Top 500” brands globally on SocialBakers.

Mufti ranks 67 among Fashion brands globally. We rank above Prada, Reebok, QuickSilver and

Crocs (all international pages)

Industry – Luxury Clothing

Ecommerce Website Development

Search Engine Optimisation & Search Engine Marketing

Social Media Marketing

Benzer – Ecommerce Site Development

Benzerworld.com – SEO & SEM

Sales more than doubled in Jan 2015 as compared to Jan 2014 – 114% increase in

revenue was seen

More than 125% Increase YOY (Organic traffic)

116% Increase YOY (Overall traffic)

Industry – Luxury Retail

E-commerce Website Development

Seventy Eight Percent - E-commerce Website Development

Industry: Consumer Electronics Retail

Experiential Marketing App

Croma – Experiential Marketing App

“Augmented Reality Aided Shopping” An Experiential App allowing consumers to browse the inventory along with product information while they shop.

Industry - BFSI

Interactive Banner Development

Interactive Banner Development for Ads and Websites

Thank You