why ikea-qiang zhang-nmdl

New Media Drivers License

By. Qiang Zhang

Introduction

• Founded in Sweden in 1943

• World's largest furniture retailer

• 298 stores in 26 countries

• Functional ready-to-assemble furniture, appliances, and home accessories

“To offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them.”

Target Audience • Price preference

• Without specific demographic feature

• Common interest : home furnishing and DIY

Digital Strategy Objective

Add a brand new function to its original mobile app, and establish a longer-term social platform to engage more consumers.

Seamlessly integrate online media touch points in order to drive sale.

Big idea

“Why IKEA?” : Visualize & Share

Visualizing your home that furnished by IKEA products via new AR app and share them.

http://www.youtube.com/watch?v=vDNzTasuYEw

IKEA Augmented Reality App

SocialMedia

Visualize

Share

Feedback

IKEA Mobile App with AR Function

Via all kinds of social mediaReach more potential customers

Database

Media Budget

$11,000,000

Than

k you！

References

http://www.ikea.com/us/en/

http://en.wikipedia.org/wiki/IKEA

http://www.youtube.com/watch?v=vDNzTasuYEw

http://www.redbooks.com/