why invest in influencer marketing

INFLUENCERMARKETING

WHY INVESTIN

THE GREAT DIVIDEMARKETING SPENDING & IMPACT ARE OUT OF SYNC.

61%PAID MEDIA

20%EARNED MEDIA

19%OWNED MEDIA

51%AUTHORITATIVECONTENT

22%ADS

27%BRANDEDCONTENT

VS

MARKETING SPENDING CUSTOMERS TRUSTGartner 2013 Nielsen 2014

AWARENESS CONSIDERATION PURCHASE EXPERIENCE

WIFI CART HOMEUSERGROUPNEWSPAPERMOBILECHATS

BUYING DECISIONS ARE HAPPENING OUTSIDE OF OWNED PLATFORMS & INDEPENDENT OF A DEFINED SALES PROCESS.

CUSTOMER BEHAVIORSHAVE CHANGED

TRUSTED SOURCESinformation overload drives consumers to filter their choices to those few who are most trusted.

THE LEADERSIN TERMS OF GOOD INFLUENCER MARKETING,

THESE COMPANIES GET IT RIGHT.

LAPTOP

TECH RETAIL AUTOMOTIVE HEALTHCARE

IBM Asos Ford SanofiDRESS CAR ADDCART

CONSUMER TECH

P&G SAPGEAR

CREATED BY TRAACKR

90% impact3%

Topic

Profile Timing

user clock

list

INFLUENCERS ARE UNIQUE TO THE CONTEXT THEY OPERATE IN.

THE POWER OF INFLUENCER MARKETING

3% OF PEOPLE GENERATE 90% OF THE IMPACT ONLINE.

CONTEXT DEFINESWHO MATTERS