why people hate your website

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

WHY PEOPLE HATE YOUR WEBSITE

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

COMMON MISTAKES

• Design• Content• Conversion• Search

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

DESIGN - BAD FIRST IMPRESSION

• Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks• Slow Loading Pictures• Too Much, Too Much, Too Much• Unreadable Text on Dark Backgrounds• Outdated Designs

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DESIGN - PROSPECTS GET LOST

• Confusing Navigation• Assuming Everyone Thinks the Same• Hard to Find Information• Incomplete Contact Information

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

DESIGN – DOESN’T LOOK GOOD EVERYWHERE

• Failed to Use Responsive Design–Monitors come in all shapes and

sizes–Mobile, Mobile, Mobile

• Mobile Sites vs Responsive Design

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CONTENT: IT’S WHAT’S ON THE INSIDE

• “You” centered content• No resources• Impersonal content• Stale content

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CONTENT: SHOWING OFF

• Technical jargon• Graduate level text• Long answers when a short one will suffice

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

CONTENT: POOR USE OF MEDIA

• Irrelevant or overused images• Unlawful use of images• No mulitmedia

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CONTENT: YOU DON’T CARE

• Grammar and Spelling• Broken Links• Nothing new

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

SEARCH: IF YOU BUILD IT.

• Too Many Key Words• Irrelevant Tags or Key Words• Repetitive Page Titles and Meta Tags• No Page Titles, Slugs or Headers• Inconsistent Citations

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SEARCH: MORE TURN OFFS

• Frame structure• Old content• Unlabeled pictures• Duplicate content• Thin content

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

CONVERSION: ARE YOU FRIENDLY?

• Nothing for Visitors to Do• No Clear Calls to Action• No Acknowledgement of Different Learning

Styles• No Way to Share• No Response

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CONVERSION: COMING ON TOO STRONG

• Asking Too Much• Inappropriate Social Media Integration

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MEASURE SUCCESS: TRAFFIC METRICS

• Evaluate Traffic Sources• Focus on Relevant Key Words• Examine Bounce Rates

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MEASURE SUCCESS: MORE THAN TRAFFIC

• Evaluate Conversion• Track Inquiries and Sales• Watch Your Search Rankings

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

TAKE CONTROL: IT IS YOUR WEB SITE

• Own your domain• Know hosting passwords• Plan for updates

www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved

LORRAINE BALL@roundpeg | @lorraineball | www.facebook.com/roundpegIndy