why you have to integrate seo

Why You Have To Integrate SEO!

Tim Grice

Ouch!!!Panda

Unnatural Links

Penguin

You can recover

Write unique, useful content

Remove toxic links

Add a disavow file

Send reconsideration

There is a difference between a manual penalty and an algorithmic penalty.

Google Mean Business

Matt Cutts

Analyst

Evaluators x 12

Analyst

Evaluators x 12

Analyst

Evaluators x 12

What do we mean?

USP

Target Audience

Market Trends

Marketing Strategy

User Journey

Key Influences

SEO should be integrated with a much wider strategy

Trying to avoid a manual review is not

an SEO strategy!

SEO Marketing Not

Manipulation

Integrate Outreach

Outreach

PR

Social

Content

Data

Links

Shares

Mentions

Everybody has an opinion!

News Strategy

News Brainstorm Shortlist Target Sites Launch Content

Use QuoteSocialRewrite

Publish on Target Sites

Links = Traffic

Who is your target audience?

Publish something useful and tell them!

3 Links

366 Relevant Visitors

117 Comments

41 linking route domains

Nobody is interested in my content?

Mentions + PR 20 link opportunities in 5 minutes!

But don’t stop there…

Who is sharing your mentions?

Who is commenting on your mentions?

Who is linking to your mention?

This is likely to be your target audience, whether for links, shares or sales.

Don’t Chase Competitors’ Bad Links

They’ve Probably Disavowed Them

Targeted Outreach?

We spend so much time looking for link targets

Content is placed on any relevant website

Who is going to read it?

Who is going to share it?

Are we putting our content in front of the right people?

If it was for Branded3?

Justifying a Link

Relevant

Great Metrics

High Traffic

Socially active

Target Audience

We can apply the same principles to

content

This is useful, but it’s not a content roadmap

PurchaseLocators Offers

ConsiderationVideos Q&A

InterestBlogging Press

Every Bit of Content Produced Can Be Used For

Outreach

A Word on Rankings

CTR&

RTS Algo?

SummaryThere is no silver bullet, if you have no assets, you have no SEO strategy

Link building is not dead, just different

Consider key objectives in all activity

Finding and engaging influences is key

If you already rank well, links are most likely not the difference

Questionstim.grice@branded3.com@tim_grice