wine on vine - how twitter's new vine platform can be imaginatively used to market wine

The Wine Thinker

The Wine Thinker © 2013

Wine on Vine

A brief presentation by Robert Joseph

June 2013

The Wine Thinker © 2013

In January 2013, Twitter launched Vine as a

platform for sharing video-clips

The Wine Thinker © 2013

True to themselves, the people who made us

express ourselves in 140 characters or fewer, now want to us to make videos

of no longer than 6 seconds.

The Wine Thinker © 2013

We are also supposed to produce these clips with

our smartphones (or tablets) using the (free)

Vine app

The Wine Thinker © 2013

People who dismissed Twitter as a crazy idea may pause to consider that the Vine app has grown to be the most

popular on the Apple app store.

The Android version is about to be launched

The Wine Thinker © 2013

Movies such as Wolverine have been promoted on

Vine, as have major brands such as General Electric, adidas, AT&T, Volvo, Pepsi-Co, GAP Tropicana and Dove.

Branded Vines are said to

be 4x more likely to be shared than branded

videos.

The Wine Thinker © 2013

(Whether these clips were all made using the Vine app is open to question, but a rough-and-ready look is certainly part of

the Vine DNA)

The Wine Thinker © 2013

10m Vines were posted in April 2013. The #1

tracked Vine over the month-long period (by Harry Styles of One

Direction) had 47,000 tweets; the 100th most-

shared Vine in this period had 1,400 tweets

The Wine Thinker © 2013

While working on my about-to-be-published

Wine Thinker Social Media Handbook

, I thought that it would be only appropriate to

explore how Vine might work for wine.

The Wine Thinker © 2013

An obvious solution will be the 6-second video

tasting note. I plan to produce some of

these in the Le Grand Noir Languedoc vineyards when I visit in June 2013,

after Vinexpo.

The Wine Thinker © 2013

However, I think I may have found a rather more

original alternative.And certainly one that is

more useful internationally.

(If it looks a little blurry, it’s intended to be watched on a

phone)

The Wine Thinker © 2013

Talk to me…

Robert Joseph(thewinethinker.com)

robertjoseph@unforgettable.com