winning listings and converting buyers on linkedin

Win Listings and Convert Buyers With

Linked _

Audio Issues

Check to make sure your computer isn’t mutedMake sure your audio settings are for voip not call in

How To Participate

Audio Issues

• Check to make sure your computer isn’t muted

• Make sure your Audio Mode set to Use Mic & Speakers if you haven’t dialed in

Burke SmithFounder of YourNetCoach

Chief Communications Officer, HSA Home Warranty

“The trusted name in home warranty!”

Technology will Never replace agents, but agents using technology will!™

Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty• Founder of YourNetCoach and ipayOne, Executive Team at

Prudential California Realty• Licensed California Broker & Real Estate

Coach/Consultant/Trainer• Personally responsible for over 1000 closed real estate

transactions• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the Year

Clients have closed over $25 billion in residential real estate!

• Featured on RIS Media• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American

Family Insurance• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com

Contact:Hi!

Brian Geick – Career Highlights

Live Tweet

Follow Us

@HSAHomeWarranty#HSAWebinar

Tutorial Videos on YouTube

on

www.youtube.com/hsawarranty

Help me find a house

What is my house is worth

Tell me how the

market is

PROVE TO ME THAT I CAN TRUST YOU

Real Estate 101 vs. Social Media 101

How You CLOSE the Sale with Social Media

Your #1 Goal is NOT to schedule an appointment to show them the perfect property!!

Your #1 Goal is that by the time they call, the prospect believes you are the perfect person to show them any property because you understand their needs

What is

Your Niche

You’re not just an agent, you’re a brand.What does your brand stand for?

Hint: “Don’t say Loyalty, Integrity and experience”• 3 Step Branding Exercise:• Write down 3 – 5 things that you think your brand represents in

the market.• Ask your family, friends, co-workers and most importantly your

past clients what is the first thing that comes to mind when they think about you and your brand.

• Compare their responses to yours.

What is your BIG, BOLD, BRANDING statement?

Concentrate on Being Interested vs. Interesting

Bonus Tips to Thinking BIG and Thinking Different

Take People Offline and Give them a Reason to Join You Online – Top 10 Lists!

10 Most Important things you need to know when thinking of selling your home in Cary, NC

Over 200 Million and Growing

There are 7,610 searches on LinkedIn per minute

Source: social jumpstart, http://goo.gl/zultc

Engaged Business-focused Audience

4 out of 5 LinkedIn members drive business decisions

90% of professionals use social media to get access to thought leadership & information they couldn’t get elsewhere

Source: society for new communications research

Grow Reach

Goals of using LinkedIn

Increase Engagement

Goals of using LinkedIn

Generate Website Traffic

Goals of using LinkedIn

Goals of using LinkedIn

Win Listings and Convert

Buyers

Your Network and

Degrees of Connection

LinkedIn is your Top Search Result

• Featured on RIS Media• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American

Family Insurance• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com

Contact:Hi!

Brian Geick – Career Highlights

Make your profile public

Add a Vanity URL

URL

Competitive Means Complete

What makes your Profile Complete? • Your industry and

location• A current position

(with description)• 2 past positions• Your education• Your skills (min. of 3)• A profile photo• 50+ connections

• Use Keywords where possible– Headline– Summary– Interests

When filling out your profile

• 50 max

• Help increase your search rankings

• Endorsements

Adding Skills

• Real Estate• Real Estate Development• Real Estate Transactions• Commercial Real Estate• Real Estate Economics• Corporate Real Estate• Real Estate Financing• Real Estate License• Residential Homes• First Time Home Buyers• First Time Home Sellers• New Home Sales• Single Family Homes

• Home Staging • Real Estate Staging• Existing Home Sales• Certified New Home Sales

Professional• Condos• Apartments• Valuation• Financial Analysis• High Value Homes• Buyer representation• Move up Buyers• National Association of Realtors

Add These Skills

Connecting• Can’t add complete strangers• Add

– Colleagues (past and present)– Classmates (College, High School, etc)– Members of your LinkedIn groups– Family & friends

Add a Link to Web and Email

LinkedIn Groups

Marketing Fact

Getting Started in Groups

Real Estate

• Join Many

• Participate in a few

• Run 1

Groups to Join:

Winning Listings and Converting Buyers With

Social Media

Join Our Group!

Join Our Group!

• Insight on changes and emerging trends for driving real estate business using social media

• Early registration for webinars• Your source for all of the content guides,

videos, and notes from presentations

GroupsSearch for existing groups in your community

• Your Regional Association of Realtors• Local Chamber of Commerce• Local Young Professionals Group• Alumni Networks

Other Groups to Look For

Creating A Group

• Define your group– Create a list of keywords and topics– Search for terms to see if a group already exists

• Do Not name it after your business– John Doe Team Raleigh, NC

• Moving to Pittsburgh• Homes For Sale in Raleigh• Middleton Community Information• Twin Cities Business Professionals• Relocating to __________

Group Ideas

Best Practices for Groups

• Stay Active!• Engage in thought leadership discussions• Set discussions guidelines (be a moderator)• Create Content

Endorsements

Have Your Skills Recognized

Endorse with 1-Click

• Go to the profile of the person you want to endorse

• Click on Endorse

Endorse Multiple Skills

See Who’s Endorsed You

Best Practices for Status Updates

• Use Links and images

• Keep it short (80-120 characters)

• Tell your followers what action to take

Be Helpful Not Promotional

Share Blog Articles

Answer Questions

Contribute Content Regularly

Goal:• Post Once a Day

Best Times To Post

• Post on weekdays• 7:00 – 11:00 AM

Just a Thought…

Everybody is….• Tweeting• Facebooking• Blogging• Texting• Pinging• Posting• Emailing

Nobody is…• Doorknocking• Farming• Calling• Talking• Writing• Mailing• Living

Your opportunity is to combine these two columns!!!!!

HSA Social Media Resources

Facebook.com/HSAhomewarranty

Connect With Burke

@BurkeJSmith

Facebook.com/yournetcoach

Burke Smith

Thank You!

burke.smith@onlinehsa.com

Questions?

• www.onlinehsa.com/Agents/Findrep

Contact Your Local Rep!

• Under profile select Edit Profile

• Select the Edit button underneath your picture, and across from your url

Make Profile Public

Make Profile Public

• Make sure the radio button next to Make my public profile visible to everyone is selected

Setting a Vanity URL

• Click customize your public profile URL

• Enter your name, NOT the name of your company and set the URL

• Under profile select Edit Profile

• Select the pencil icon across from Skills & expertise

Adding a Skill

• Enter a new skill and click add

Adding a Skill

Create a Group

• Using the search bar on the top right of LinkedIn select Groups from the drop down menu and enter either the location or type of group you want to search for

Finding/Joining a Group

• When you find a group you would like to join click on view

Finding/Joining a Group

• Select Join Group

Finding/Joining a Group