wrexham! - business wales

WELCOME TO

WREXHAM! Joe Bickerton – Destination Manager,

Wrexham County Borough Council

Joe.Bickerton@Wrexham.gov.uk

OCTOBER 2018

• Wrexham County’s Tourism sector is now worth £117m to the local economy

• Growth of nearly 40% in last decade • Supports 1,650 FTE jobs in the

tourism industry!

OUR NEW DESTINATION

MANAGEMENT

PLAN 2018-20

•A focus on two broad markets - Rural Explorers and Culture Wrexham

•Partnership working through the ‘This is Wrexham’ Tourism Partnership

•Cross border working, particularly with the NE Wales marketing

partnership

•Further developing the ‘sense of place’ in the County Borough

•Cross selling opportunities and developing visitor focused itineraries to

add depth to the visitor experience

•A local ‘hearts & minds’ campaign in 2019

INVESTMENT IN THE

TOURISM SECTOR…

GROUP TRAVEL…

• 86 coaches visited Wrexham Town Centre in 2017

• So far (Jan – Oct 2018) 97 known coach visits have been made by group travel operators

• New coach park & facilities being looked at for 2019

• Working on itineraries to attract Cruise visitors from Liverpool & Holyhead

GROWING EVENTS

PROGRAMME…

CHANGE IN OUR

APPROACH…

OUR REGIONAL APPROACH –

YEAR OF THE SEA…£40,000

SECURED FOR MARKETING

AND FINALLY…

A SHORT FILM TO

HIGHLIGHT HOW WE CELEBRATED

THE YEAR OF THE SEA

IN NORTH EAST WALES