ymc season 4 - day9

Post on 09-May-2015

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Slideshow for Day 9 at the Yorkville Media Centre

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Day 9 of 9

Building your website is only half the battle.

Search + Social + Measure

Search

content frequency density relevancy

protocol clear URLS html/css/js structure meta

affiliations google places community

Keep thecontentfresh.

Keyword Dense

Fundamentals

clean URLScode vs. contentmeta tags

Affilliations

Paul Butler

Social

Plenty of social plugins for Wordpress AddThis, Disqus, TweetMeMe,...

Measure

KPIs set targets qualitative vs. quantitative

tools Google Analytics bit.ly twapperkeeper

Day 9 of 9

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