2015 ymc afundraisingtampa
TRANSCRIPT
AVOID
• #10 Envelopes
• False senses of urgency
• Address labels and other gimmicks
• Irrelevant copy or photos
The CRAM Method
• Connecting with an audience based on their values
• Rewarding your audience
• Asking for a specific Action to get that reward, and
• Making it Memorable.
The best fundraising volunteer is not the one who helps you
raise funds but who helps make sustained fundraising
success possible
Thank You!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com